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Do You Know Who Your Target Audience Is?
It is surprising how many businesses are just advertising to all and sundry. They don't even realize how many resources they are wasting by adopting this approach. When the concept of Target Audience is mentioned to them they reply "everyone is my target audience - right" - Wrong. Marketing is more effective when you put the message exactly in front of the people who are ready, willing and able to buy your product/service at that moment.

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Kings of the Road: The Beginnings of the Harley-Davidson Empire
They were simply two young boys fooling around with motors in their garage; William Harley and Arthur Davidson were childhood friends who loved fishing, but hated the amount of time it took to get to their favourite fishing spots. And so, they decided to create a motorized bicycle that would help them get to where they wanted to go faster. Their youthful experiments laid the foundation for what would later become one of the largest and last remaining mass producers of motorcycles in the U.S. Today, with over $1.5 billion in annual sales last year, Harley-Davidson remains an American icon and an example of entrepreneurship at its finest.

Just Fishing…… Like Fishing, Business is all about the 4 R’s!
Fishing, and learning how to catch a big one, is quite an analogy isn’t it? Think about what fishing can teach us. Anyone can go fishing – but in order to catch what you really want. You have to buy the right equipment, be in the right place, at the right time, and ask the right people for a little advice, based on their own experiences. 4 R’s? Right Equipment, Right Place, Right Time, Right People!

Wanted: jobs for Africa’s youth - Job Plans
However, most countries have not yet incorporated job creation plans into their national development frameworks. The national strategies include anti-poverty programmes, commonly based on Poverty Reduction Strategy Papers (PRSPs). These are documents developed with assistance from the World Bank and the International Monetary Fund (IMF) to set national priorities, direct spending of debt-relief funds and coordinate donor programmes.

National PR for a Local Story
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.
An anthropological view of marketing
Hunting, Farming or Fishing: What Are You Doing?
Metropolitics: Why Local Government is the Solution to Preserve American Democracy (and Society)
It's quite unfortunate that American national elections are perceived as a Partisan Death Match through which 51% of the nation gets to impose its personal beliefs on the hapless 49% minority. America's Culture War (Kulturkampf for you Germans out there) is still raging, and is increasingly being fought over national social policy.
Build Traffic to Your Website through Blogging
If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each person on the trip enjoyed the awesome experience of hooking and reeling in a nice big fish. You should employ this same strategy when you are looking to build traffic to your website. The most effective way to do it is to expand your digital footprint by increasing the amount of content that links back to your website from other websites.
Fishing and Selling
What do fishing and selling have in common? Anyone....
Fishing Lessons
Recently, I had the opportunity to spend an afternoon fishing with my father. This is something I highly recommend. He and I spent a lot of time fishing when I was growing up, but now we seem to get out once or twice a year. I find that the fishing is irrelevant. The key is the outing itself and the time we spend together, as well as the lessons I learn. Fishing is simply an excuse to enjoy an afternoon outdoors with someone you love and respect. Fishing somehow makes it legitimate. If you were to take an afternoon off work, stand at the lakeshore, and talk, you would be considered lazy or unproductive. But if you hold a fishing rod during the process, it makes it all somehow legitimate.

Are you fishing or hoping for a free boat ride?
This morning Joanne and I were talking to some locals on a tiny island where we’re hanging out for a few days. We saw a fishing boat come in right after a pretty violent storm. There were probably 20 guys hanging around the edges of this very small boat. No one is paid for their services – they all fish and keep track of their catch. Typically, they pay the captain and owner of the boat 2 pounds of fish per day for the privilege of fishing from his boat.

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