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What 2012 Means to You – The Need for Manual Back- Up Systems
The magnetism of the earth has been documented to be dropping, and there’s evidence to suggest that the sun disrupts our magnetic field in a very significant way every 11,500 years. This disruption is due again in 2012, but it could happen any time. Get the edge on your competition by making written backups of all your important data. Make sure that no matter what the future changes brings, your business will be a part of it.

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Community Express
CommunityExpress is a pilot SBA loan program that was developed in collaboration with the National Community Reinvestment Coalition (NCRC) and its member organizations. Under the pilot, which is available to selected lenders, an SBAExpress like program will be offered to pre-designated geographic areas serving mostly Low and Moderate Income areas and New Markets small businesses. The program will also include technical and management assistance, which is designed to help increase the loan applicant's chances of success.

China's Boomtowns
The current National Geographic has a fascinating feature on capitalism in China's boomtowns, cities like Lishui that are growing so fast that city planners have razed 108 hilltops to accomodate the runaway growth.

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

I Cant Use National Media Coverage
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.

The Dog Whisperer
We have been watching The Dog Whisperer on the National Geographic channel. You may be thinking: if I'm not having problems with my dog, or I don't have a dog, what does this have to do with me? Well, the Dog Whisperer is not really about dogs at all.....but about how your beliefs impact everything (and everyone) around you.

9 Tips for Making the Most of The National Publicity Summit in New York
To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money.

Don't Squander Your Message
If you've listened to the news on National Public Radio, you might have heard sponsorships ending "on the Web at Sodexho.com." But they don't tell you how to spell it! They don't even say "so-dex-ho," let alone the far more effective "s-o-d-e-x-h-o." When you're entering a website, if you're even one letter off, you won't get there--you'll get to someone else's site, perhaps, or a "server not found" error.

5 Reasons Why Now Is The Best Time To Buy A Franchise
Whether it's the top headline on the evening news or front-page news in your daily newspaper, we are consistently bombarded with bad economic news in the national media. With all that's happening, you could easily come to the conclusion that in today’s economy you would be crazy to consider purchasing a franchise. What the media forgets to mention, however, are all the "right" reasons for opening a franchise business in today’s economy. Here are 5 great reasons to buy a franchise in the current economic climate:

WUSME World Union of Small and Medium Enterprises: The new home of SMEs supporting institutions
One of the top-priorities of the WORLD UNION OF SMEs (hereinafter called the “UNION”) will be to provide widespread information and to foster awareness among the various national institutions of the Countries belonging to the UNION as regards the true needs of micro-, small and medium enterprises which represent the basis of the economic fabric of all societies. The UNION shall develop strategies to support the growth of this vital global economic sector and identify annual activities to facilitate relations with national associations and to create opportunities for integration between the representatives of different Countries and geographic areas.

It's The Imaginary Economy, Stupid
It's a bit early, kind of, but the national media is really into this whole 2012 re-election campaign. And the eighty percent of national news personalities who tend to "lean forward" (possibly because it's much easier than trying to find and report actual facts) refer to it precisely as the "2012 re-election" because, well, they have determined that the president deserves your vote - again....

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