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A Look at Tribes, We Need You to Lead Us by Seth Godin
I wasn't surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity.
Why Consumers Buy: The Cultural Factors That Affect Buyer Behavior
It is imperative that marketing messages strike a chord with their intended targets. Doing so is made easier by thinking about the influences of buyer behavior - culture, society, individuality, and psychology. Of these four influencers, the cultural influence is the strongest; if you intend to attract and keep clients of the highest quality, you will benefit from understanding how cultures, subcultures, and social class affects buying decisions.
What's Your Niche?
Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them?
The 4 Cornerstones of A Successful Home-Based Business
Success in home business is built on four important cornerstones. Learn what they are, commit to dedicating time and effort to each, and create a home-based business that gives you the happiness, health and wealth you’re looking for.

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Together We Can
After the events of September 11th, we saw individuals throughout the United States and the world come together as one - red, white, and blue. The differences in our personalities, race, gender, nationality, religious beliefs, etc. still existed but our very diversity became a way to show the terrorists that we are all different in many ways but still unite as one - red, white, and blue! Wouldn't it be nice if we could harness that same energy in our companies so that we worked together as one (but without the tragedy)? You can!!!

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