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Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.

Don’t You Want Contact? Boost Your Fan Base With Web Usability That’s Free ‘n Easy
It's incredible how much marketing capital is lost by websites that don’t invite easy contact. And, I’m not talking about anything in-depth or expensive to implement either. I’m talking about basic stuff like changing navigation text or deleting all the extraneous garbage on your Contact page (assuming you have one of course).

If you do what you usually do, You get what you usually get...
Or what the Universe and your Business have in common

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