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Should I Decide with My Head or My Gut?
We can safely say that humans are decision making animals. However, just because we are constantly making decisions doesn’t mean that these decisions are necessarily rational. In fact, most of our decisions are not rational. They are made on the spur of the moment out of habit or, in more extreme circumstances, intuitively or instinctively. Intuition is essential in crises and emergencies, whereas a more deliberate approach is needed when time and circumstances permit. This article provides some rules of thumb to follow in rapid decision making

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