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An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.

Other necessity is the mother of all invention Related Articles

Internet Communications…Let’s Get It Right!!!
“The products associated with the Internet are where I spend a lot of my time right now. It is a revolution that is bigger than the invention of printing. It is a revolution that's bigger than the invention of the telephone, radio, or any of the major revolutions that we've had in the past.” -- John Warnock, president Adobe Systems

How to Get Your Consumer Invention to Market.
You have an idea for a great invention, so what do you do now? Joan Lefkowitz, agent for the most successful hair accessory invention in history, the TopsyTail, offers a step-by-step “informed approach” on how to turn your consumer invention into a bonanza of extra income.
Patent Law India
Patent law has been formulated with an objective to promote and protect the inventions and methods. The object of granting a patent is to encourage and develop science, technology and industry. A patent can be defined as a grant of exclusive rights to an inventor over his invention for a limited period of time. The exclusive rights conferred include the right to make, use, exercise, sell or distribute the invention in India. The term of a patent is twenty years, after the expiry of which, the invention would fall into the public domain.

Design Process - Define the Problem
A few weeks ago I had the opportunity to present at the International Invention Expo on the subject of design as it relates to your invention. This was a great opportunity that led to some excellent questions on how you can better the process of inventing.
Design Process - Concept Development
A few weeks ago I had the opportunity to present at the International Invention Expo on the subject of design as it relates to your invention. This was a great opportunity that led to some excellent questions on how you can better the process of inventing.

Five Tips for Inventing
When it comes to developing a million dollar invention, unfortunately there are no sure- fire paths to success. However, there are several things with which you can do to increase your odds and ensure your invention has enough potential to succeed. Below are five general tips that you should consider when developing your invention:
Get To Or Got To?
Every morning for several years, promptly at 10:00 a.m., a prominent business woman visited her mother in a nursing home. She was close to her mother and loved her very much.
The Desperation Solution
You have probably heard it said that necessity is the mother of invention. If necessity is its mother, desperation must certainly have been its father. Creative people often come up with breakthrough solutions only when they're forced to. Professors from the University of Chicago and Harvard determined that there is direct correlation between when unemployment runs out and when people get a job. While desperation may be a great motivator, it's not always the most productive way to perform with excellence. I believe there is a win/win solution here as you and I-as mature, functioning people-can set our own deadlines.

PARAPHRASING A FAMOUS QUOTE CAN GET YOUR POINT ACROSS MORE QUICKLY LIKE: 'IT’S THE VELOCITY, STUPID'
To sell a concept, entrepreneurs often have to come up with ringing phrases or resort to slogans to get their point across. Here’s how one communications expert was able to get the idea behind his invention across that it’s not WHAT we eat, but HOW we eat that causes us to over eat. So paraphrasing Bill Clinton’s famous line from the 1992 presidential election--"It's the velocity, stupid," helped promote his invention, which enables overeaters to slow down enough to get the message they’re full.

A Little Boy and His Empty Bag
I recently accompanied my mother on a routine medical appointment with her new physician. This morning appointment and the literal change was more out of necessity than choice since her physician of over twenty years finally threw in the towel and retired. While completing the enormous mounds of paperwork required by a new medical provider in today's contradictory electronic world, I noticed a young mother walk into the waiting area with two small children. The mother was probably in her early twenties and the children, one girl and one boy, looked to be four and three respectively. She was flanked on both sides by these extremely well kept and well behaved young children. The boy more noticeably was on her right hand and closest to me as they passed by in order to check in with the receptionist and eventually find a place to sit.

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