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How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

Image is Everything
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.
Why You Should Never Lie to the Media
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.
Writing an Effective News Release
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

Subprime is Survivable, But ...
While I'm carrying all the negative news, I might as well point to this fairly dire piece in the FT today. The subject is the state of the U.S. economy, and the author makes some compelling arguments that subprime is survivable, but it's what comes after that spells trouble for the U.S. economy:

Celebrate Your Victories
Q109 is over. The numbers are starting to roll in. After all the gloom and doom at the end of 2008, I’m very pleased with the performance of most of the companies in our portfolio. As I mentioned the other day, some struggled, but many met or exceeded their Q109 plans, and several of them destroyed them (sandbaggers, how I love thee.)
The Secret of Making People Like You Just a Little Better.
Anybody that was or is somebody that people look up to or envy in some way, started as just somebody with a dream. They step beyond their walls and challenges. Changing your mental mindset is a challenge but far less of a challenge than most think. Three quick and easy tips to making people like you just a little better.

Is Pessimism Killing Your Home Based Online Business?
We are so numbed by the bombardment of bad news that it is difficult to see a bright future. The environment, the economy, war and disease all feature heavily in all our media. These are real crises and they have to be addressed but if you submit to a pessimistic outlook nothing will change.

Play! The Sanity Saver For Tough Times
The opposite of work is not play. It's depression. Learn why play is critical in order to save your sanity and your work!
How to Decide When to Talk to the Media
How should you respond when someone accuses you or your business of a negative act, and inside you know it did happen?

Hang on...
The blessing of life also brings with is a multitude of adversities we all face - challenges with career, family, finances, relationships, feeling overwhelmed or struggling with depression. Recently, continued negative news on many fronts can tend to magnify these challenges in our lives. I was personally uplifted as recalled an inspiring address given by Wallace A. Kennedy, Professor of Psychology at my alma mater, Florida State University. He was talking to the students of Maclay School in Tallahassee on November 17, 1981. One of their classmates, Margaret, had just committed suicide, and they were in distress.

Every House on the Real Estate Market is Not in Foreclosure
Home staging expert, Staging Diva, busts the common myth that most homes on the real estate market right now are in foreclosure.
Make the Most of 2009
New Year’s Resolutions are easy to make and easy to break! Here are my twelve suggestions to make more time and enjoy life in 2009!
This is the best time to invest in yourself and buy a business
Every day we all wake up to more negative news about the economy and the state of the financial market. We turn on the news to listen to the so called experts telling us what to do with our investments. Here is a thought that I would like everyone to consider " Invest in yourself by buying a business". I am not talking about just any business, but more specifically a Franchise business.
Ready to Save Time?
Learn what you need to do and have in order to maximize your time...
Home Staging The Perfect Career for Baby Boomers Nearing Golden Years
The economy has everyone worried about their financial situation, especially those nearing retirement age. Many baby boomers consider starting a small business to supplement their income into their retirement years, while affording them the flexibility to pursue their passions and hobbies in a way they didn't have time for when they were younger. The Staging Diva® shares why home staging is the ideal career to get into at any age.

Managing Luxury Brands in Recession
The article focuses on how luxury brands can manage the effects of recession and rather gain from it.

The Greatest Depression
The economy is bad. Nobody is buying homes. The recession’s coming. Every time you turn around Economists predict doom and gloom. That’s enough to get you into a great depression, if you let it.In this article Billy Cox gives you specific action steps you can take to guard your mind from the negatives and keep clearly focused on the results you want to achieve.

Other negative news Related Articles

Why Businesses Succeed
Other business authors discuss why businesses fail. I prefer to focus on the positive: businesses that thrive and why they become successful. There has been so much negative news over the years about job loss in NEO that I wanted to find out first hand the true story. I talked with nearly 50 small successful Northeast Ohio companies and I found out things were not quite as bad as the news portrayed.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Sometimes You Want To Quit
When faced negative circumstances, many people simply give up. They let the disappointment and discouragement from the experience(s) take over and resign them to failure. Instead of looking ahead, they wallow in an endless sea of negative thought and negative emotions. Here's how to overcome your "bad times".
Intelligent Optimism Wins In Today's World
Learn to be more optimistic despite the constant bombardment of negative news and the erosion of our culture.

This is the best time to invest in yourself and buy a business
Every day we all wake up to more negative news about the economy and the state of the financial market. We turn on the news to listen to the so called experts telling us what to do with our investments. Here is a thought that I would like everyone to consider " Invest in yourself by buying a business". I am not talking about just any business, but more specifically a Franchise business.
How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

Six Tips For Turning Negative Thoughts Into Positive Ones
No matter how positive you are, there is probably at least one negative feeling or thought that creeps into your mind on a daily basis. Negative thoughts have many origins. They can develop from not feeling well, experiencing low self-esteem, or doubting one's self. Considering the fact that this happens to everyone, how do some people appear to be more successful at turning negative thoughts into positive ones before the negativity grows and becomes counterproductive? This article provides some tips on squelching negative thoughts before they have a chance to fester and erupt.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Seven Steps To An Attitude Transplant
I can’t go 30 minutes anymore without hearing someone whining about the economy. While I can understand the folks on the local and cable news channels dwelling on the negative, I have a hard time understanding why a business owner or manager would. If you’re one of those who are on this negative bandwagon or just someone who needs some guidance, you’ve come to the right place.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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