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negative news Tagged Articles
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How to Slow or Stop Negative News
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| What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story. |
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Image is Everything
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| Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation. |
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Losing the Battle Winning the PR War
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| Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image. |
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Selling Your Story Idea
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| Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy. |
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The Rules of Gift Giving
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| What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy. |
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Unconventional vs. Conventional Pitches
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| One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways. |
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When to Pitch Reporters & Producers
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| When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy. |
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Why Credibility Matters
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| Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media. |
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Why You Should Never Lie to the Media
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| What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation. |
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Writing an Effective News Release
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| Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.
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Subprime is Survivable, But ...
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| While I'm carrying all the negative news, I might as well point to this fairly dire piece in the FT today. The subject is the state of the U.S. economy, and the author makes some compelling arguments that subprime is survivable, but it's what comes after that spells trouble for the U.S. economy:
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Celebrate Your Victories
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| Q109 is over. The numbers are starting to roll in. After all the gloom and doom at the end of 2008, I’m very pleased with the performance of most of the companies in our portfolio. As I mentioned the other day, some struggled, but many met or exceeded their Q109 plans, and several of them destroyed them (sandbaggers, how I love thee.) |
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The Secret of Making People Like You Just a Little Better.
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| Anybody that was or is somebody that people look up to or envy in some way, started as just somebody with a dream. They step beyond their walls and challenges.
Changing your mental mindset is a challenge but far less of a challenge than most think.
Three quick and easy tips to making people like you just a little better.
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Is Pessimism Killing Your Home Based Online Business?
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| We are so numbed by the bombardment of bad news that it is difficult to see a bright future. The environment, the economy, war and disease all feature heavily in all our media. These are real crises and they have to be addressed but if you submit to a pessimistic outlook nothing will change. |
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Play! The Sanity Saver For Tough Times
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| The opposite of work is not play. It's depression. Learn why play is critical in order to save your sanity and your work! |
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How to Decide When to Talk to the Media
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| How should you respond when someone accuses you or your business of a negative act, and inside you know it did happen? |
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Hang on...
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| The blessing of life also brings with is a multitude of adversities we all face - challenges with career, family, finances, relationships, feeling overwhelmed or struggling with depression. Recently, continued negative news on many fronts can tend to magnify these challenges in our lives.
I was personally uplifted as recalled an inspiring address given by Wallace A. Kennedy, Professor of Psychology at my alma mater, Florida State University. He was talking to the students of Maclay School in Tallahassee on November 17, 1981. One of their classmates, Margaret, had just committed suicide, and they were in distress. |
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Every House on the Real Estate Market is Not in Foreclosure
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| Home staging expert, Staging Diva, busts the common myth that most homes on the real estate market right now are in foreclosure. |
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Make the Most of 2009
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| New Year’s Resolutions are easy to make and easy to break! Here are my twelve suggestions to make more time and enjoy life in 2009! |
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This is the best time to invest in yourself and buy a business
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| Every day we all wake up to more negative news about the economy and the state of the financial market. We turn on the news to listen to the so called experts telling us what to do with our investments. Here is a thought that I would like everyone to consider " Invest in yourself by buying a business". I am not talking about just any business, but more specifically a Franchise business. |
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Ready to Save Time?
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| Learn what you need to do and have in order to maximize your time... |
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Home Staging The Perfect Career for Baby Boomers Nearing Golden Years
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| The economy has everyone worried about their financial situation, especially those nearing retirement age. Many baby boomers consider starting a small business to supplement their income into their retirement years, while affording them the flexibility to pursue their passions and hobbies in a way they didn't have time for when they were younger. The Staging Diva® shares why home staging is the ideal career to get into at any age. |
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Managing Luxury Brands in Recession
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| The article focuses on how luxury brands can manage the effects of recession and rather gain from it. |
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The Greatest Depression
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The economy is bad. Nobody is buying homes. The recession’s coming. Every time you turn around Economists predict doom and gloom. That’s enough to get you into a great depression, if you let it.In this article Billy Cox gives you specific action steps you can take to guard your mind from the negatives and keep clearly focused on the results you want to achieve.
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