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Business development
A friend of mine wears only Armani eye glasses. Of course, the glasses aren't actually made by Armani. Or, if you think about it, designed by him. Perhaps they're sold by Armani stores, but I'd guess most of them are sold in stores that are totally unrelated to the company.

TRADEMARKS IN CYBERSPACE
Trademarks and Service marks - definition, why important, how obtained (common law vs. federal registration), protection; domain names - relationship to trademarks, securing and protecting.

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