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Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.
Dating the Trysumer
Where lack of choice and distribution channels in the past made it simpler to market and sell to prospects, today small business owners need to EARN the trust and credibility of this new breed of consumer by allowing them to TRY before they BUY.

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Lesson #1: Make the Product the Star of the Show
There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Your Carbon Footprint - Habits to Make Your Appliances More Efficient
Did you know that the habits you've adopted when using household appliances can have a dramatic impact on their efficiency. Learn how and what to change to help reduce your household's carbon footprint.
How to Bring Your Product to Costco
When you think bulk, you think Costco. They are widely known as a top selling grocery store, although they carry a variety of other products as well, from appliances to electronics. While buying these products is an easy and cheaper way to shop, how can businesses sell their products to Costco? Knowing how to bring your product to Costco can be a great opportunity for your business. They aren’t going to sell just anything, so what is the best way to go about selling your own product?
Lesson #2: “I've learned that it doesn't matter what you do, if you learn to sell, you will never starve.”
Not only did Foreman learn how to market himself and influence how people viewed him outside of the boxing ring, but so too did he develop expert salesmanship skills. Over time, Foreman would become an advertiser’s dream come true thanks to his ability to sell anything from food to appliances to cleaning products.

Let’s Talk Trash
It is easy to generate enormous amounts of trash on a rehab project. These take up a huge space in containers and then there is always that last load that mysteriously turned up. Some folks will order a 40 yard debris box only to have the neighbors fill it up overnight with their old appliances and what not. Depending on the neighborhood the problem can be either better or worse. Before creating any construction debris, I have followed a policy of “a clean ship is a happy ship.”

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