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Tips on Writing Your Brand In Words
When you think of branding most people think of logos, colours and designs. But the way you write and the words you use are as much a part of your brand as all of the other visual elements. Think about Virgin's Brand – cheeky, taking a poke at the establishment and very fresh. When they write ads or brochures each part of their writing reflects their overall brand. The words they use are fun, not stuffy and say it like it is.

Tips On Writing With Personality
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

Other new seasons Related Articles

Head Hotelier in the Making: The Early Years of Isadore “Issy” Sharp
He was just 29 years old when he launched what has become the internationally successful Four Seasons luxury hotel chain. Today, Isadore “Issy” Sharp is recognized as one of Canada’s most successful businessmen, having been inducted into the Canadian Business Hall of Fame and made an Officer of the Order of Canada. Consistently ranked among the best hotels in the world, the Four Seasons earns annual revenues in excess of $200 million. That is no small achievement for a man who knew little stability as a boy, moving 15 times in his first 16 years.
Lesson #3: Take Care Of Your Customers And They Will Take Care Of You
More than anything else, the Four Seasons chain of luxury hotels is known for exactly that – luxury. But, it isn’t luxury in the normal sense. “Our competitors interpreted luxury chiefly as dazzling architecture and décor, but how important is that to our customers?” Sharp asks. “They are mostly executives, often under pressure, fighting jet lag, stress and the clock. We decided to redefine luxury as service.”

Lesson #5: Find Your Comparative Advantage and Step Beyond the Standard
It is one of the Four Seasons’ greatest ironies that despite its tremendous success as one of the world’s premier luxury hospitality companies, it actually owns very few hotels. One of the most important decisions Sharp made early on in the life of the Four Seasons was that he wanted to create a unique business model; he wanted his company to be principally occupied with management, instead of ownership of its hotels.

What's An Appropriate Web Site for Your Business?
Web design and features are a lot like fashion in a way - trends and looks come in out of style with the changing seasons.
Eyes Wide Open
I'm sitting in my hotel room in Palo Alto after 20 hours of travel from Hampshire, England. Amy and I took our Q3 vacation in the English countryside at the Hampshire Four Seasons where we had a glorious week off of the grid. I find myself really wanting to be tired, but I am so far beyond tired that I'm wide awake well past midnight California time.
Autumn Tips For Small Business Owners
If you enjoy the changing seasons you should enjoy the changing business environment. If you look for growth in your small business think about how you created your garden and how your plants and trees flourished after your tended to them. Think of the seasons as a way to Spring clean, think of the slow times in your business as a time to put your office in order.
Factoring Offers Hope for Companies Struggling with Cash Flow
Major companies have steadily increased the lag time in paying invoices which can stretch smaller firms significantly. Consider factoring, or selling off accounts receivables for instant cash. Factoring can help companies gear up for busy seasons or survive challenging times.
Ten Ways To Spring-Clean Your Body
It's time to get healthy! If you've spent the winter in sedentary mode, it's time to use the change of seasons as an inspiration to change your health habits. You need to ramp up your vitality and energy so that you'll be at your best to handle the challenges ahead. Here are ten ideas for revitalizing your energy this spring....
Planting Seeds for Lead Generation
Seed-planting practice can be used when talking to residential customers about work needed in future seasons. Making suggestions for maintenance work for the spring while it’s still winter is a lot like planting seeds.
Seasons and rainbows
Business can be both seasonal and cyclical. In big business this isn\'t so much of an issue but for small business this can create huge problems. Small business owners and entrepreneurs need to understand these seasons and cycles then use them for their own benefit.
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