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Five Characteristics of Highly Flawed Small Business Advertising
Small business advertisements that that come up short on response fail for good reasons. Use the ideas in this article to see if your small business advertising is making any of these common mistakes.

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Throwing the Elephant
Book review -- Zen and the Art of Managing Up -- By Stanley Bing; HarperCollins Publishers, 1350 Avenue of the Americas, New York, New York 10019; February 2002, 160 pp
How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How is this possible? How could a book from a first-time author — with no offline advertising or PR — hit both of these lists and stick for three months and counting?
Lesson #1: Slay the Dragons Standing In Your Way
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when Rowling first began to seriously pursue her writing career, the story was a much different one than that.

The Inside Word on Word-of-Mouth Marketing
In this interview Dave Balter explains word-of-mouth marketing. Balter founded BzzAgent in 2002. His company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio.

Barack Obama Election Ushers in A Different World
This week I was interviewed by Dominic Carter of New York 1, on his program called Inside City Hall. New York 1 is an all-news program that is popular in New York City, and Dominic Carter is someone I have a great deal of respect for. He should have a national show, but then New York would miss out on his full time and dynamic presence here. He describes me as “a man not known for keeping his opinions to himself” and the interview spanned two consecutive nights.
How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets
About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.
New York Commuter Tax
The state of New York recently passed legislation funding the Metropolitan Transportation Authority, which serves the 12-county region of New York City. The legislation includes a new payroll tax on wages and compensation paid to employees who are employed within the New York Metropolitan Commuter Transportation District (MCTD).

So You Want to be a Millionaire?
In 1996 a new book hit a national nerve as it raced up bestseller lists in the New York Times, Business Week, the Wall Street Journal and Publishers Weekly. It’s title? “The Millionaire Next Door – The Surprising Secrets of America’s Wealthy.” Written by Thomas J. Stanley and William D. Danko, this landmark study revealed the results of more than 20 years comprehensive research on just how people become wealthy. Their findings may shock you - just as it did millions of other Americans.

How to write journal entries – The 3 must-ask questions
I am a big fan of Jim Rohn and Tony Robbins. One of the things that they both share in common is the habit of maintaining a journal. And what is the purpose of writing a journal? To jot down the lessons that life has taught you and how you contributed to your day. That’s why. As it’s said, ‘If life is worth living, then it’s worth recording’. But one of the more common challenges that people face is about what to write in the journal. I have been a victim of this disease, until recently. I learnt this very valuable lesson from Tony Robbins, which I am about to share with you.
Enchantment hits the bestsellers lists
After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction).
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