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Social Media Add Power to Recruiting
Although an increasing number of companies is creating a presence on social media Web sites as a way to attract new talent, if you want to recruit Millennials, a social media presence is mandatory. Today's high school graduates have been exposed to the Internet since early childhood. Their plugged-in world is creating a level of connection and interactivity that is changing how we communicate-and do business.

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Winning Strategies To Attract Media Attention
Getting the media to pay attention to you and your organization can often be a daunting task. And the challenge of convincing an assignment editor, reporter or columnist that your news, special event or product launch is substantially more newsworthy than the news of another organization can prove close-to-impossible to achieve at times.
If Gap Needs a Niche
The New York Times carried an article today with the headline - Gap Is in Need of a Niche.
From Menial Worker to Millionaire: How Walker Achieved Success
In 1917, Walker commissioned a 34-room mansion to be built for her on the Hudson River. It was her dream house, something she had worked for years to be able to afford. But when area residents found out who their new neighbour was going to be, they were less than happy. “One of the race,” wrote one newspaper, “is invading the domains of New York’s aristocracy.” The New York Times even wrote, “No woman of her race could own such a place. Does she really intend to live there?”

Pulling Back the Curtain on New York Times Book Reviews
At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut

Barack Obama Election Ushers in A Different World
This week I was interviewed by Dominic Carter of New York 1, on his program called Inside City Hall. New York 1 is an all-news program that is popular in New York City, and Dominic Carter is someone I have a great deal of respect for. He should have a national show, but then New York would miss out on his full time and dynamic presence here. He describes me as “a man not known for keeping his opinions to himself” and the interview spanned two consecutive nights.
New York Commuter Tax
The state of New York recently passed legislation funding the Metropolitan Transportation Authority, which serves the 12-county region of New York City. The legislation includes a new payroll tax on wages and compensation paid to employees who are employed within the New York Metropolitan Commuter Transportation District (MCTD).

Scary!
Scariest start of an article award 2010, from yesterday's New York Times:

Writers Not Allowed to Use "Tweet" Word
The New York Times has banned its writers from using the word “Tweet” when referring to Twitter posts.

6 Marketing Principles from Made to Stick
The 6 Principles in this New York Times best-seller are great ideas for B2B marketers today
Why are some companies prospering in a terrible economy?
“Job Growth Falters, Clouding Hope for Recovery” This headline, on the front page of the New York Times on Saturday, July 9, 2011, talks about how bad times are and how few companies are hiring. It sounds bleak. But a few companies are growing fast and hiring quickly. Who are those companies and why are they doing so well, despite bad economic news?
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