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Who Ya Gonna Call? STRESS BUSTERS!
In the last week alone, I have seen several articles addressing the subject of stress and its impact on health and well being. In one of them, Pam Belluck of the New York Times shared some interesting insights and statistics from experts.

Tragic Change in Poland
Polish President Lech Kaczynski died in a horrific plane crash along with about 100 other high ranking Polish officials on Friday. According to the New York Times, there is now speculation about the pilot’s state of mind at the time of the crash. The article provides an insight into the organizational culture created by Mr. Kaczynski’s leadership style.

The Makings of a Self-Help Investment Guru: The Early Years of Robert Kiyosaki

“The size of your success is measured by the strength of your desire; the size of your dream; and how you handle disappointment along the way,” says Robert Kiyosaki. With 18 books under his belt, and 26 million copies sold combined around the world, this millionaire self-help investment guru must have had a very strong dream. Indeed, three of his books have been on the best sellers lists of The Wall Street Journal, USA Today, and the New York Times simultaneously. From his humble beginnings in Hawaii, Kiyosaki has today become one of the most respected – and controversial – businessmen and motivational speakers in the world.

Lesson #4: Work Like Hell
When Turner was once asked what the secret of business success was, he replied, “Early to bed, early to rise, work like hell and advertise.” With typical workdays consisting of 18 hours, Turner was an admitted overachiever and a workaholic. The passion he had for his work, saying, “CNN came out of my heart and soul,” meant that anything less than his best would not have been acceptable.

Donald Trump Book
Tolstoy, Tennyson…Trump? Well, he may not be a prize-winning author, but sure enough Donald Trump is no stranger to the art of the book. Critics call them self-promotional and self-aggrandizing, but when have critics ever stood in the way of Donald Trump? Indeed, book after book that he churns out has proven to be a hit with consumers, topping best-seller lists around the nation.

Action! Spielberg Lights Up the Screen

Spielberg’s first professional job came when he was hired to direct a segment of the pilot for Night Gallery. The success of this show led Spielberg to greater opportunities. After directing a few other segments, Spielberg finally got his first feature-length assignment in the form of a television show called Name of the Game. It would be the first of many successful forays for Spielberg into the world of television, including directing episodes of the hugely popular Columbo.

Lesson #5: Build A Brand With Mainstream Appeal
“I always embraced my hard-core roots,” says Jameson, “but becoming a household name was an important thing to me.”

Zipping Forward: Musk Starts His First Company
It was 1995. Musk was getting ready to begin his doctorate at Stanford University, but it was not the academic world that was exciting him. Instead, it was the Internet craze that he found himself surrounded by in Silicon Valley. “I could either watch it happen, or be part of it,” he says.

Lesson #1: Slay the Dragons Standing In Your Way
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when Rowling first began to seriously pursue her writing career, the story was a much different one than that.

From Menial Worker to Millionaire: How Walker Achieved Success

In 1917, Walker commissioned a 34-room mansion to be built for her on the Hudson River. It was her dream house, something she had worked for years to be able to afford. But when area residents found out who their new neighbour was going to be, they were less than happy. “One of the race,” wrote one newspaper, “is invading the domains of New York’s aristocracy.” The New York Times even wrote, “No woman of her race could own such a place. Does she really intend to live there?”

The Amazing Growth Of Coaching
Every world champion has had a coach. Here’s why the coaching industry growing so fast and how it can make you a champion, too.

Do Just One Thing Better Than Anyone
Beverly Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview.

What to write
...when you don't know what to write.

Moments with an Artist
I really do feel that the world conspires to bring you amazing things if you are open to them.

Wrestling
Recently I did something that was totally out of character for me. I always talk about taking chances - whether in business or in life -- and this time I really took a big one. I agreed to take part in a huge WWE wrestling extravaganza, headed up by an amazing man named Vince McMahon. He can put on a show the likes of which I’ve never seen.

If Gap Needs a Niche
The New York Times carried an article today with the headline - Gap Is in Need of a Niche.

Is hiding a growth strategy?
Wendy's is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they're hoping that people won't realize that eating every meal there is going to make them fat.

Now You Can "Rule the Web"
Would you like to rule the web? Mark Frauenfelder’s new book will help you do exactly that. I thought I knew about most of the cool stuff on the web, but thirty pages into this book it was clear to me that I was deluding myself.

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How is this possible? How could a book from a first-time author — with no offline advertising or PR — hit both of these lists and stick for three months and counting?

The New York Times Bestseller List
Cumulative advantage is a powerful side effect of story telling. Get out front, even a little, and you sell more because many people like to invest in a winner. We like to read what other people are reading.

100 Ways to Succeed #77
In The Moment

How Twitter Made My Website Better

A few weeks ago Chris Brogan published a list of the 100 blog topics that he wished people would cover. One of them was, “How Twitter Improved My Blog,” and I accepted the challenge to write something along these lines. (For those of you who are unfamiliar with Twitter, you can read “The Tao of Twitter,” “Newbies Guide to Twitter,” or “Ode to Twitter.”) Here is my answer to Chris’s request.

New Research and a Dirty Truth: Read This Before Chasing the Dollar
“You’re nobody here at $10 million,” said Gary Kremen, the 43-year old founder of Match.com, of Silicon Valley.

Failure Is An Option
My friend Dave sent me a hysterical Onion article titled Failure Now An Option. I hate the phrase "failure is not an option" - of course it is. Some choice quotes:

What would the perfect business day look like?
Most days small business owners are juggling all the stuff that comes at them all day, either planned or self-inflicted, with a somewhat unsystematic, gut level kind of approach. I know I do that - sometimes it works, sometimes it really, really doesn’t work.

GetFriday and the Cost of Success: Exclusive Letter from the CEO
Do you want to get a promotion, make $500,000 per year, appear on Oprah, or have 10x the number of customers? Be careful what you ask for.

Caught In the Act!

I have worked relentlessly to keep this Blog apolitical. For at least two reasons: (1) We are about enterprise management. (With a few VT farm pictures thrown in from time to time.) (2) When a Blog "turns political," then intemperate remarks become the norm—I have spent the better part of the last two months beating up people of every stripe over intemperate language used concerning our presidential candidates.

Hostages, Revolutions and Critics
Most uprisings and revolutions find their beginnings in injustice. The French and American revolutions are two examples, and we can trace this back to Greek history. Democracy started there. The people had a justified outrage and managed to change things.

Thank You, Facebook Bankruptcy, and Late Christmas Presents
Thank you… Thank you… Thank you!

Hmmm!

The Sunday New York Times had a special section called "Education Life." One article, "Career U.," describes some of the changes we might expect in university education. For example, the president of the University of Michigan was surprised (to put it mildly) when she learned five years ago that 10% of incoming freshmen, some 600, had started their own businesses while in high school. She and her colleagues responded by creating about 100 entrepreneurship courses. The article tickles our imagination by describing a few of the more inventive new master's programs:

Scary!
Scariest start of an article award 2010, from yesterday's New York Times:

Should Search Engine Results Drive Media Coverage

While the shift to online-only news has been a big shift, there are implications for PR functions beyond the diminishing number of print outlets. The degree to which people access news by search engine is significant. And the rise of pay walls, limiting content to actual paying subscribers, will be see news by search engine (nbse) help boost the users of smaller news sites that have lower brand recognition but offer the value of not (yet) charging readers.

Five Steps to Overhauling Your Business
Doing a major overhaul of your company is not an easy thing for many businesses to do. We assess the feasability of of overhauling your business to meet market needs and demands using succinct and implementable steps, then execute them while revamping your business model.

Why do advertisers spend so much money talking to people who have very little to spend? Because they like talking to themselves – often defined as the first sign of madness
For marketing to succeed, who you talk to is far more important than what you say. Yet marketers tend to spend much of their time talking – often incomprehensibly - not to people with money but to those without.

Are You Spying on Your Employees?
As more workplaces gain better access to the Internet, employees are spending more time at work surfing or handling personal mail. Should you monitor their Web activity, or not?

Online PR: The free local business booster
If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to generate free messaging or promotion for your business.

Order Should Not Be Taken For Granted ...
This, from David Brooks in yesterday's New York Times, is, to my mind, brilliant beyond measure-especially the 1st of the two paragraphs I reproduce here:

What If I Don’t Launch A PR Campaign?
Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.

Top 7 Attention-Grabbing Words to Help You Attract Clients
The right words can stir up excitement in potential clients, causing them to take action they might not otherwise take. Learn the top 7 attention-grabbing words and phrases to include in your web copy and start getting responses from your prospects!

Where to Find Growth Money For Your Business
Here are a number of unique ways to raise money for your struggling business.

Breaking the Recession Illusion to Become an Empowered Entrepreneur
More people became millionaires during the great depression in America than at any other time in history. You can too when you break the recession illusion.

Getting the Most in Self-marketing
Find out how acquiring self-marketing services can be expanded.

Leadership-A Daily Gift

We awake each day with the incredible gift to lead. Leadership is not pithy sayings, kitschy slogans, or daily calendar quotes. Leadership is taking on the personal responsibility, everyday, to have your actions and deeds be the example that your words describe. Leaders awake every morning with the conviction of person to carve their own path, they call on their own minds to be the lighthouse of guidance. A leader has the confidence, and welcomes the challenge, of standing alone, accountable and compassionate of others. A leader does not say, “follow me”, rather, a leader says, “follow you.” Be reliant, and unwavering with the commitment to yourself, and your own personal truth.

A Picture Says 1,000 Wordsâ€“Especially on The Internet
Remember that our public image and our reputation are not just in our hands to control. Being a key player in your brand and your business means that you must use caution with your online presence. Make sure you know what is out there about you - pictures, reviews, and everything else.

Home Based Business Boom
The best continuity advertising strategy on the market. A great business idea for beginners. Outstanding marketing websites.

How do Seniors Sell their Homes today? At a Real Estate Auction

Facing what is perhaps the worst housing market since the Great Depression, most seniors will find it almost impossible to find buyers for their outdated homes. And, with the current glut of unsold houses in many markets, even reducing the asking price may not solve the problem. So relying on traditional real estate sales methods to sell their existing homes has in many instances failed to produce results. An often overlooked real estate sales strategy called “accelerated marketing” is gaining wide popularity with outstanding results. Accelerated marketing is a real estate auction strategy and makes the most sense in many situations facing seniors today. The home is sold “As Is, Where Is”. The Seller retains control of the transaction. Buyers like the auction method because they are buying at “true market value”.

Is the PR Business Extinct?
There's an interesting discussion going on online about "Is the PR Business Extinct?"

Recession-Proof your Mind (Part 1)
What is a recession? Does it really mean that times will be tough for the entrepreneur? Learn the secrets to profiting during economic tough times when you recession proof your mind.

Social Media Add Power to Recruiting

Although an increasing number of companies is creating a presence on social media Web sites as a way to attract new talent, if you want to recruit Millennials, a social media presence is mandatory. Today's high school graduates have been exposed to the Internet since early childhood. Their plugged-in world is creating a level of connection and interactivity that is changing how we communicate-and do business.

Today’s Women at Work have Unique Opportunities A new call to action for women and employers

Here’s a news flash: Women are poised to surpass men on the nation’s payrolls for the first time in American history. According to a recent report by the New York Times, four out of five jobs lost in the current U.S. recession belong to men—a consequence of the surge in layoffs within distressed, male-dominated industries, such as manufacturing and construction. This emerging workplace trend may ultimately be a momentous boon to women—shifting their power and influence, both at home and on the job. It also represents a new call to action for women—and employers.

Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing

YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Improving User Experience Could Hasten Adoption of Online Digital Health Records
Online digital health records offer an incredible opportunity for the health care industry. But before they can be adopted on a large scale, health care IT professionals need to solve some user experience issues.

Three Pathways to Publishing Your Book
Some books are best suited to self-publishing, some to publishing traditionally, and some should use a subsidy publisher (sometimes wrongly referred to as a "self-publishing company"). Understanding the choices will help you now which is right for your book project.

From First TV to Dr. Oz – How to Get Local Media…Then National Media
Let’s start with what you think you want. “I want to get on Oprah eventually, and we’ve been pitching The New York Times, who’s interested.” Good news or game over?

The Importance of Ethical Business Practices
How do managers go about instilling good ethical behavior in their staff? And, how did it happen that a Bear Stearns banker once went out of his way to foster an aberrant culture where common courtesy was not to be tolerated?

Putting Savvy Before Necessity by Jay Kubassek
When put to the test, people are endlessly adaptive, inventive, cunning and resilient. These are some of the qualities that have helped us survive eons of changing, challenging conditions to emerge as the dominant species on the planet.

Enough Is Enough Strategies for Change

Obama scolds Wall Street last week for giving themselves $18.4 billion in bonuses, the same amount they gave themselves in 2004 when the economy was quite strong. Many of these bonus-hungry firms are the same ones that have recently been in front of Congress with their hats in their hands looking for bailout funds. How do you know when it is time to change strategies, end the run. With recent spot light on Wall Street Greed, shines the light on a basic human characteristic[Money and Power], and can wreak havoc on our lives as well as others when left unchecked. Here are the basic five components to knowing if you’ve had enough:

Think You’re Not Good Enough?

Your success in anything, including business, is directly correlated with your desire and conviction. It is all in your thinking. Ever have the doubt you were good enough at something and then have that stop you from even trying? In business, especially in this economy, doubting your senses and skills might be a familiar theme for many. Yet in order for you to deal with that handicap you must play harder to compensate.

Public Relations: Building a Network with Today's Technology
Public relations and the building of your network is facilitated through the use of today's technology and is most imperative in developing strong relations.

How to Get More Clients - NOW!

McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.

The Endangered Working Male
This economic crisis is not like any we've experienced before. It will fundamentally change the makeup of the workforce for many years to come.

Understanding the Vanity Press Release
Setting expectations about routine press releases

Artist Jeffrey Lipsky finds real-world success in the virtual world of Second Life
Painter uses virtual world to promote his works

How I Managed $20,000,000,000 By Age 32 By Wade Slome

In these very uncertain financial times, many people are unsure what to do with their money, their debt, their portfolio etc. So, they need to find a qualified person to help them. Let me introduce you to Wade Slome, CFA, CFP. At the age of 32, Wade Slome managed $20,000,000,000 and in the pages of this book, we get to know him, his background and his accomplishments. In addition, he shares his finance philosophy and gives us insights about how to choose an advisor and much more.

No Way to Treat “Friends” Facebook Nation gets its Magna Carta
The granting of Facebook nation’s Magna Carta by King Zuckerberg, is the result of a popular revolt that nearly instantaneously spread globally among its 175 million netizens with significant impact on public relations professionals

Priming The Mental Pump: A Branding Experience
It appears that creating a well thought-out experience for an audience triggers actions and reactions buried deep in the primitive area of the brain that is related to our most basic survival instincts that override the areas of the brain associated with more modern rational analysis.

200 Words
How do you capture the essence of a life and legacy in about 200 words or less? That is the onerous task – and awesome responsibility – faced every day by the newspaper obituary writer. In the wake of 9/11, the reporters at the New York Times faced an even greater challenge. How to memorialize nearly 3000 dead, most of whom were known only to friends and family?

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets

About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.

Would Your Business Pass The Passion Test?
Innovation Leader Arupa Tesolin interviews Chris Atwood co-author of The Passion Test and discovers the missing link bwteen business and happiness.

How to Turn Around Flat or Declining Sales Revenue

I don't care how many years your people have been in sales. They weren't trained to sell in an economic environment like the one we have today. Retaining accounts is as important as ever, but right now, most companies need their salespeople to bring in new business. Unfortunately, most of your salespeople weren't trained to hunt and close either, only to manage accounts. So it's a complex situatio.

Does Moore's Law Suddenly Matter Less?
A post in the New York Times this morning asserted that Software Progress Beats Moore’s Law. It’s a short post, but the money quote is from Ed Lazowska at the University of Washington:

So, You Want to Be a Writer? Read This First.
Neil Strauss has written six New York Times bestsellers and is a contributing editor for Rolling Stone magazine. From the standpoint of most aspiring writers, he’s reached the pinnacle of success.

Self Improvement -- Motivation Sometimes Comes From the Most Unlikely Sources
Where do you find your source for motivation? Sometimes it may come from the most unlikely sources.

Marketers, small business and Web 2.0
Embracing new media

Stress-Free Selling® - Tough Economy, Tough Competition

On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

8 Hot Franchise Business Opportunities For Women
There are only a handful of strictly "women’s franchises", and none of these are women-only, but these are opportunities where a woman can benefit from a strong franchise business and where the franchisor can hopefully benefit from a strong, entrepreneurial woman who signs on as a franchisee.

Enchantment hits the bestsellers lists
After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction).

Suze Orman is Wrong

Suze Orman is wrong and I want to correct her folly. In her recent book, Women and Money, Orman starts from the premise that women are less than smart when it comes to managing money. By inference, this concept extends to women professionals as well. As a female who was a financial adviser, and also a board certified neurologist and psychiatrist, I understand money and the way women think. Over my investment and scientific careers, I’ve learned that women have just the right mix of caution, willingness to learn, intuition and appreciation of their innermost needs and desires to invest money well. They are smart about money, not dumb as Orman suggests. This is why.

Tips Before Putting Your Honey on the Payroll
Some married couples are taking a second plunge, working together in businesses where the wives run the show. Find out how they're making that hierachy work, and when it's not such a great idea.

How Do You Define Success as an Author?
As an author, what does success mean to you? How do you define it? What do you yearn for? And are you open enough to success that you will see what you have to do in order to obtain it? Here are some tips to help you through the stages of success from an author's perspective...

Book Signings Are Your Best Friends
So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?

RULE 4 Never Run a Full Page Ad
This is the fourth rule in a series of articles by Brad Sugars on “21 Ways to Increase the Power and Profit of Your Advertising – without Spending an Extra Cent.” Find out why you should not run a full-page ad.

How Your Thinking Can Hurt Your Small Business and Your Life
At one time I thought that how I spent my time was the essential ingredient in determining how well I succeeded. That's so true but I now also realize that how I think determines how I spend my time, so I go a bit deeper.

Are You an SEO Link Opportunist?

Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. The point is, you have to know where to look for trustworthy, authority or contextual links that provide tactful advertising or serve to ethically build quality links back to your content (such as a Chamber of Commerce, Better Business Bureau, etc.) Even links from a from a semi-related page with an authority position is priceless to augment trust to your link profile.

Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

When to Use a Press Release
The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies.

The Online PR Media Myth
You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril.

More On Business Manners From Your Strategic Thinking Business Coach

Business manners are essential to build relationships in today’s business world. People, who present themselves very favorably, will maximize their business potential. I must tell you that I remain very passionate about business manners and believe very strongly in the results that follow the use of good business manners. In my own efforts for continuous improvement in business manners, I recently did some research that resulted in me finding a great resource - a quiz to establish your Business Etiquette Quotient. he quiz was developed by Lydia Ramsey, a business etiquette expert, professional speaker, corporate trainer and author.

Five Characteristics of Highly Flawed Small Business Advertising
Small business advertisements that that come up short on response fail for good reasons. Use the ideas in this article to see if your small business advertising is making any of these common mistakes.

What is Your Highest Payoff
Ideas are the building blocks of any successful business. But simply having a list of ideas, regardless of how great they are, is just one step in building a successful, profitable and long lasting business. You can "stand out" among the crowd by implementing only the right projects!

The Money Maze

The current turmoil in the financial markets has created more confusion and controversy surrounding money, wealth, and personal finance than ever before. Surprisingly, money is not the key to wealth. Knowledge is the key to wealth. People who are wealthy have a high degree of knowledge and understanding as it relates to money. They did not obtain this knowledge because they have money. They have money because they obtained this knowledge.

Getting Sach'd
Recently Greg Smith submitted his resignation from Goldman Sachs in a rather public way, with an op-ed in the New York Times. His diatribe against the abuses of a culture he described as "not right" led to an outpouring of emotion that will reverberate around the financial world and social media for years.

New York Commuter Tax
The state of New York recently passed legislation funding the Metropolitan Transportation Authority, which serves the 12-county region of New York City. The legislation includes a new payroll tax on wages and compensation paid to employees who are employed within the New York Metropolitan Commuter Transportation District (MCTD).

Writers Not Allowed to Use "Tweet" Word
The New York Times has banned its writers from using the word “Tweet” when referring to Twitter posts.

6 Marketing Principles from Made to Stick
The 6 Principles in this New York Times best-seller are great ideas for B2B marketers today

Why are some companies prospering in a terrible economy?
“Job Growth Falters, Clouding Hope for Recovery” This headline, on the front page of the New York Times on Saturday, July 9, 2011, talks about how bad times are and how few companies are hiring. It sounds bleak. But a few companies are growing fast and hiring quickly. Who are those companies and why are they doing so well, despite bad economic news?

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