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Successful Media Training is like a successful car crash test. If you hit the wall going 30 miles an hour and you’re still in one piece, you’re ready for that news conference
Media training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle that and not lose your composure and get your points across, you can handle anything.
Public Relations is More Than Just News Releases
Public relations is more than just a news release. A planned approach that utilizes many different methods will increase your probability for success.

Obama vs. the Charities!
Veteran Financial Planner explains why President Obama’s reduction to charitable deduction will mean less for charities.

Other news conference Related Articles

Don't Be Casual
Coming out of the Venture Capital in the Rockies conference, I was pleasantly surprised with how solid most of the presentations were. There was plenty of pre-conference preparation, practice, and iteration from the companies presenting – and it showed.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Small businesses, science/tech leaders, not the government, will lead us to a better future
New research released at the We Media Miami conference finds that most Americans believe small business, science and tech leaders will lead the U.S. to a better future – not the government, big business or the news media.
HR Technology Conference- Closing Thoughts
Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago. I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Price is what you pay. Value is what you get.
I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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