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news editors Tagged Articles
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Is Your Website Media Friendly?
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| A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly. |
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How can you make your press release stand out?
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| Not all press releases are created equal. If you the media to take notice there are five key elements you've must have. |
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Public Relations 101 For Small Business
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| The practices of public relations boost a company's profile more than advertising does. |
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Understanding the Vanity Press Release
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| Setting expectations about routine press releases |
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Other news editors Related Articles
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Media Relationships
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| Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press. |
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How To Strategically Use The News To Identify Create New Business Opportunities
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| Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years.
You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.
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More Strategic PR Advice From Your PR Doctor
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.
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Fire Steve Ballmer. Or hire SuperNanny. Or Both.
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| Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news. |
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Staying Current and Adjusting in the Retail Business
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| In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media.
Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively".
It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before. |
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Is Your Website Media Friendly?
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| A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly. |
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Three secrets of how to use press releases to promote your business or web site.
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| News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook.
Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.
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Press Release Tips for Small Businesses
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| A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.
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News Releases: Writing to Get Noticed
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| News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics. |
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Don't Become a Digital Dinosaur
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| Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market. |
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