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Lesson #1: Out with the Old, In with the New
“I am all for titillating trivialities,” Luce once said. “I am all for the epic touch. I could almost say that everything in Time should be either titillating or epic or starkly, supercurtly factual.”

LSM Is Catching Fire
If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive. For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it. If you own a restaurant and don't understand Local Store Marketing- get educated quick.
Understanding the Vanity Press Release
Setting expectations about routine press releases

Other news magazines Related Articles

Read Business Magazines and Get a Mentor
Read as many business magazines as possible. I read INC, Fortune, and PROFIT, among others. I go into Chapters when I know nobody is going to bother me. I turn off my blackberry and I scroll through them all. Business magazines tell stories of entrepreneurs, their successes and challenges. They give you great ideas for marketing and I schooled myself through them. I’m not much of a book person and I’m a visual learner so magazines work well for me.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

It Takes Time to Make Time
You’ve probably read a lot of advice about how you should spend your time… Parenting magazines, Health magazines & Relationship magazines all have advice... Once you throw in a full-time job and commute time, that doesn’t leave much time for other essentials such as eating, grooming, or doing chores around the house.
Living a Life of Voluntary Simplicity
We've all heard of "simple living," and we see the magazines and the news articles and the web sites. I often advocate what I call "voluntary simplicity," by which I mean determining what's important to you and designing a life in support of your values and beliefs.
What's Great About PR
You can become the talk of the town with public relations. Public relations means exactly what it says. But it is also accurate to say that it means publicity-free stories and news about you and/or your company in newspapers, magazines, newsletters, and house organs, on radio and TV, and in any other type of media.
Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Critical Thinking and the Wizards
What's Feeding Your Thoughts? Do you look at the news, read books or magazines that stretch your thinking?
Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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