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9 Ways Social Media Can Expand Your Online Marketing
When every news report warns of global doom and gloom, the business owner’s first instinct is to cut all extraneous costs. You run your production team lean, run your sales force lean, and everything else goes into the deep freeze. Too many people see marketing as something irrelevant, as vague feel-good fluff that neither makes the product nor closes the sale. That’s crazy talk. We’ve come up with ideas for marketing yourself through the latest social media and the old-fashioned general Internet...

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More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

How to make title tags optimized for search engines
I often analyze the content, HTML coding and tag structure, and link structure of websites, from the perspective of being optimized for search engines. I provide a report to each client on what they need to or should change, and often that report is much larger than they anticipated! On almost every single report I've delivered to date, the title tags have been in serious need of attention.
Avenue A Razorfish 2008 Digital Outlook Report
Avenue A Razorfish released the 2008 Digital Outlook Report yesterday. The purpose of the report is to help Avenue A's clients understand consumer behavior in the digital space. In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting. Here are some tidbits from the report:
Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
EEO-1 Changes: Revisions to the EEOC’s Employer Information Report
The EEO-1 Report at a Glance The Employer Information Report (EEO-1) classifies an organization’s employees by job category and then by ethnicity, race, and gender. Due every September, the EEO-1 is submitted to the EEOC and the Department of Labor, Office of Federal Contractor Compliance Programs (OFCCP). Beginning September 30, 2007, employers must use the newly revised EEO-1 Report. Since September’s report will be comprised of data collected this year, organizations should collect information per the new classification format as soon as possible.
How will the pre-budget report impact your biz?
If you’ve been paying any sort of attention to the news this week, you’ll probably be aware that the Chancellor released his pre-budget report on Monday. This report is likely to have a major impact on your business, whether or not you are VAT registered.

Basics of Credit Reports and Background Checks
Many employers would like to have a credit report before hiring, However, for job applicants, a credit report can seem like an invasion of privacy and unfair. The bottom-line is that employers need to approach credit report with caution and only use them if there is a business necessity, and further understand that here can be errors or items not related to employment. Job applicants also have rights when it comes to credit reports. Job applicants need to understand that credit scores are not part of an employment credit report and that employers do not request credit reports just to find ways not to hire. A credit report is only requested once a candidate is a finalist and there are certain positions where a requesting a credit report does make sense. This article surveys the use of credit reports and hiring.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Hey, Maybe This Will Win An Award!
Tell you what: those national news-media folks in America are awesome. I know, right? I mean, when I was a young aspiring journalist (I think it was during the Taft administration), they made us report boring stuff, like facts. It must be much more fun to be a journalist these days, when the industry has evolved beyond all that....
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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