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Socially Branded Journalism: Crossing the Generational Divide
On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet may have only a general awareness of what history has told us was a “police action” that could not be won, Cronkite’s words created a ripple effect that unknowingly and ironically has come to symbolize our fast paced, 7/24 instant access social media world.
Stop Your Stammering -- The Power of Silence in a Presentation
In broadcasting, I coached news reporters, anchors and talk show hosts in how to be comfortable and confident on the air. How to project their voice and inject enthusiasm. How to use their nervous energy to amplify their performance and how to eliminate "ums," "ers" and "ahs." In public relations, I have provided similar public speaking training to hundreds of organizational spokespersons with great results. Frequently, an executive voices concern about their stumbling and stammering and we work to break down some of the bad habits that can contribute to “audible pauses.” The key is to embrace silence and not try to fill up every moment with sound. Strategically interrupting your smooth speaking pattern can significantly enhance your presentation.

The Secret To Make Oprah Winfrey Call About Your Small Business
Firstly, should Oprah Winfrey call about your small business be prepared to have a backup plan for increased productions and delivery! Receiving a phone call from Oprah Winfrey's camp is like winning the mega lottery for any size business. This woman has the absolute power to create instant overnight business success. That's why every small business should inline their company to receive this recognition.

Other news reporters Related Articles

“Ten Tried & True Ways To Irritate Reporters, According To Your Strategic Thinking Business Coach”
Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.

Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Publicity is Priceless!
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.
Prolonging your Fifteen Minutes of Fame
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Legal Marketing: Working with reporters
A great way to get positive attention and greater awareness is to get your firm and partners in front of reporters. Working with reporters is easier than you may think, and especially important when you are trying to get coverage for a story about your law firm, partners or even how a recently passed law is affecting your audiences. But there are some rules to consider too. Here are a few things to consider when trying this legal marketing tactic.
Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

It's Time To Bring An End To... Everything!
What is "Occupy Wall Street" all about, you ask? Well, it's hard to say (without knowing)... all we have to go by is what the protestors themselves say to reporters. It's becoming increasingly difficult to get reporters to go in there (now that the dedicated young protestors have been marinating in their natural un-bathed juices for a few weeks), but when they do, they learn, uh, not much. Many protestors they interview actually have no idea why they're there. But others do seem to be against some stuff, such as banks, and wealth, and capitalism, and (as one intelligent young man summarized) everything....
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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