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news resources Tagged Articles
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10 Steps To Unleash Your Lead PR Machine
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| PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications.
These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. People may think ad messages are just sales hype, but when they read about how great you are in the local business journal…well, it must be true!
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Other news resources Related Articles
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How To Strategically Use The News To Identify Create New Business Opportunities
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| Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years.
You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.
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More Strategic PR Advice From Your PR Doctor
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| Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.
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Surviving the Economic Boom: How to Keep Your Employees
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| Every day in the news we hear about the economic boom that Western Canada is facing. With this growth comes an interesting human resources side effect: strong competition for employees with not enough people to fill the vacancies that have been created. All employers have been affected, from large corporations to small business owners.
In this article, we provide you with some strategies to address an often overlooked, yet critical human resources challenge: keeping the valuable employees that you’ve already got. |
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Fire Steve Ballmer. Or hire SuperNanny. Or Both.
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| Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news. |
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Staying Current and Adjusting in the Retail Business
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| In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media.
Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively".
It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before. |
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Three secrets of how to use press releases to promote your business or web site.
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| News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook.
Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.
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What Happens When Salespeople Don't Meet Expectations?
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| The game and the news are quickly forgotten and don't impact your life unless you bet on the outcome of the game or happen to be the leading story on the news. When your salespeople focus too much of their time and resources on a large opportunity and it doesn't materialize, you can lose 6-12 months of productivity from them. Not only that, your forecasts fall short, your budget goes to hell, and you could have a frustrated, demotivated salesperson on your hands. The worst part is if you have a long sales cycle, say 8-12 months, and the salesperson devoted most of his time and energy to this opportunity for 8-12 months, it will take an additional 8-12 months before the pipeline will produce new, meaningful revenue. |
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Are you Re-trenching or Re-imagining
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| Rumor has it that the economy is slowly slowly slowly recovering in a few disparate markets. Employment specifically NOT being one of them in any noticeable way. The good news is that no matter the situation we find ourselves, we are getting smarter about how we utilize our resources, especially relationships, education, time, and money. Call it re-imagining. Like many of us, you are likely alternating between the genuine good feeling of wising up about your resources and being paralyzed with fear and indecisiveness, unable to decide what to do, thus doing nothing. This might be defined as re-trenching. Hmm, feel that tightening in your chest? Don't forget to breath. |
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News Releases: Writing to Get Noticed
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| News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics. |
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Don't Become a Digital Dinosaur
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| Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market. |
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