news room

Like this article? PLEASE +1 it!

news room Tagged Articles

Checklist to Capture Media Attention
Find out what's behind a well written media release and how it can affect your business.

Other news room Related Articles

How To Strategically Use The News To Identify Create New Business Opportunities

Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years. You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.

More Strategic PR Advice From Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.

Staying Current and Adjusting in the Retail Business

In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Three secrets of how to use press releases to promote your business or web site.

News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Smart Tips for ‘Working the Room’
Once you’re at an event – whether social or business – you need to make the most of it and ‘work the room’. I witnessed some excellent working of the room at the Oaks Day cocktail party, which I’ll share with you here.

Home-based Business: Pillar Candles III
If you are into candle-making for your home-based business, pillar candles are among your creations. They are versatile on their appearance, effect, color, sizes and shapes. Depending on the theme of your decoration, there are a set that suit your living room, bed room, bathroom or even your dining room.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Why What You Say Is NOT What Your Employees Hear

He walked into the room to deliver the news that the company was going to be looking at the possibility of outsourcing parts of their IT services. It was actually a part of their database management that IT hated and openly talked about hating. So he knew they would be glad to hear that the company would consider outsourcing it. He walked into the room, delivered his news, and was soon flooded with the resignations from his top talent.

Don't Become a Digital Dinosaur

Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.

Featured Article


Name:
Email: