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What should Digg do?
I've been thinking a lot about Digg and the other social news services.
Guerrilla Timing
If your marketing is right, but your timing is wrong, watch out. Even the best-laid plans go awry when the timing is off. Here's how to prevent that.

Diversify Your Link Building Efforts
Good inbound links for your website can be hard to come by, but if you try enough different strategies, something always sticks.

Other news services Related Articles

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Market Perspective
September was a long and volatile month in the financial services industry and markets are taking most investors on a wild and sometimes frightening ride. The news about corporate failures and bailouts is confusing and the economic news is disheartening. That said, I wanted to remind you that we have a financial plan in place that assumed we'd hit rough patches like this eventually. People react emotionally to money and volatility, and this fact is not new.
Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Why Bad News Sells
I was having a meeting with the director of a division of child services for Virginia the other day and we got on the subject of reports about foster parents. She told me how disheartened she was that stories of poor care make the front page but stories like the one about a man in the Northern Neck who fostered a teen with AIDS through his last year of life go unnoticed. A quick check of the headlines on any major news website confirmed her viewpoint. That got me thinking about why bad news sells.
PR for Beginners
News releases are a great way for companies to establish credibility and build brand identity. An effective PR campaign requires a properly crafted and delivered news release. This article provides helpful tips on writing and formatting an effective news release to improve your chances of getting it published and gaining valuable exposure for your company and its products or services.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Why What You Say Is NOT What Your Employees Hear
He walked into the room to deliver the news that the company was going to be looking at the possibility of outsourcing parts of their IT services. It was actually a part of their database management that IT hated and openly talked about hating. So he knew they would be glad to hear that the company would consider outsourcing it. He walked into the room, delivered his news, and was soon flooded with the resignations from his top talent.
Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
Protect your brand on social networks
In today’s digital world, truth and rumors travel at lightning speed. People around the globe can potentially learn of some breaking news via social media networks much quicker than the traditional media outlets meant to deliver that same breaking news. This can be a great boon for business owners and entrepreneurs, especially if their product or services go viral.

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