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The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

Lead Marketing- How to Work a Lead
Every entrepreneur knows he needs leads. But lead generation is only half the battle. What you do with the lead detrermines if you have a sale.
PR for Entrepreneurs
Entrepreneurs can benefit more from public relations than anyone else. Why? Every entrepreneur has a story and effective public relations comes down to one thing, effective story telling. Through effective PR you become the news and with that comes credibility and validation. You not only reach your target market, you’re positioned as an expert. And, once you start garnering media placement, you can use the Internet to amplify your coverage. You can use social media and Internet marketing techniques to take your PR campaign to a whole new level.

Winning Recognition
This is a story on how Alan Kaplan won recognition early on when he set out on his own.
Earning a living by following your passion doesn't happen by chance
Intrepid entrepreneur and home staging expert The Staging Diva, talks about the role timing plays in the journey toward making a living by following your passion.
5 Recession Mistakes To Avoid With Your Home Based Business Franchise
Here are some of the most common mistakes home business owners make when recession creeps up upon them.
Eight Questions to Ask Before Jumping into a Business Opportunity
This article explains why many entrepreneurs fail to separate facts from myths in their business and offers eight questions to ask before entering into any business opportunity.
Getting Media Attention
Media acknowledgement via press releases, radio, television or on-line sources can provide enormous leverage and be a ticket to success. It’s certainly not easy to gain that attention (without paying for it) but here are some tips to increase your chances.
Close More Sales by Dispelling Customer Fears
Developing and maintaining a stellar reputation for excellent quality and value-added service is the foundation for gaining people’s trust and generating valuable word-of-mouth advertising. The more positive ways the public hears about you, the more receptive they’ll generally be to becoming your client, customer, or patient.

Other newspaper article Related Articles

Get More Marketing Mileage
If an article about you (or by you) appears in a newspaper or magazine, don't just show it to your family then file it away, use it as a marketing tool thusly:
An interview with a newspaper journalist
Welcome the the mind of a newspaper reporter.
Guide to Pay Per Click search for SME's
A quick guide explaining how to get the most from pay per click search for small businesses. Search engine marketing allows SME’s to widen their reach and explore new avenues. If you are relying on offline advertising such as direct mail and newspaper classifieds, you could be missing a trick by avoiding search. This article will provide an introduction to maximizing search for any budget and in any sector.
How to Pitch Like a Journalist
How would you like to get free publicity for your business on the local news? Would you like to see your local newspaper write an article on your product or service? It is possible to get on the news, you just have to learn how to pitch a story that is "newsworthy." It's not as complicated as it sounds once you learn How to Pitch Like a Journalist.
Why PR Is The Most Effective Branding & Marketing Tool
Let’s say you read an ad for an attorney in your local newspaper. The ad tells you how wonderful the attorney is, what she specializes in, what services she offers, and how to contact her. Now let’s say you read an article about that same attorney.

Are you contributing to Gen Y Frustrations with Management?
This article appeared in The Weekend Australian, Sat August 15th 2009, Australia's leading weekly newspaper. It addresses,the key frustrations Gen Y new managers have been expressing to Consultant and Executive Coach,Juliette Robertson over the last 2 years and calls on senior managers to take action.
Will The Last Newspaper Be Printed In 2043?
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predictions are a bit silly, but this one does make a point.

Get the Most Attention from Your Publicity
What Are You Doing With Your Great Publicity? If an article is printed in a newspaper or blog and no one reads it, does it make any noise? Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.
So You're in Print: Now What?
You've done it. You've written an article that has been printed in a newspaper or magazine. Congratulations! You done good, kiddo. But now what?
True and Accurate
One of my favorite movies, Absence of Malice, explores the contrast between things that are true and things that are accurate. Recently, The New York Times reported that in one year, it made approximately 3,500 errors in the print edition of its daily newspaper. It went on to report that, nationally, 60% of all newspaper articles contain at least one error or inaccuracy, but only 2% of these mistakes are ever corrected in the form of a printed retraction.

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