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How Do You Write Compelling And Successful Headlines?
Headlines are really important parts of our adverts. If you send out a letter, a website, an advertisement, a blog post and the headline is a good one, the subsequent text will be more likely to be read and acted on. However, if the headline is weak, then the chances are slim that anyone will be bothered to read on or act, no matter how good the rest of the item is. So…what makes a good headline?

Other newspaper editors Related Articles

An interview with a newspaper journalist
Welcome the the mind of a newspaper reporter.
Are You Making These Press Release Mistakes?
Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake
Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.
Will The Last Newspaper Be Printed In 2043?
In “The Vanishing Newspaper” (2004), Philip Meyer, predicts that in 2043, someone will be receiving the final copy of the final newspaper. It will then be done, over. Those types of specific predictions are a bit silly, but this one does make a point.

Set Your Press Release Apart From the Other 350 The Editor Got That Day
Editors get overwhelmed by vast numbers of press releases--make yours stand out in the crowd.
Will the Real Content Divas please stand up?
Content Divas is an outsourcing team that has been in business since 2007 that has a growing staff of over 300 writers and roughly 20 editors. They primarily focus on organic content that has stood the test of time on the internet.
Press Release Tips for Small Businesses
A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

True and Accurate
One of my favorite movies, Absence of Malice, explores the contrast between things that are true and things that are accurate. Recently, The New York Times reported that in one year, it made approximately 3,500 errors in the print edition of its daily newspaper. It went on to report that, nationally, 60% of all newspaper articles contain at least one error or inaccuracy, but only 2% of these mistakes are ever corrected in the form of a printed retraction.

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