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How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.

Putting Business Communications On A Diet, and Media Training That Calls On Your Writing Skills
Business communications that forge a link between brevity and clarity are a crucial aspect of writing skills and communication training. It takes more effort to get to the point and support it in succinct fashion, but the payoff is business writing that honors the busy reader. Also, you can take advantage of media training and learn to be your own public relations agent -- at little or no expense. Just keep in mind that local newspapers need local news, and that could be you.

Demonstrating Presentation Skills Without Jitters, And SEALs Who Care About Effective Communication Training
Presentation skills training does not have to rely on PowerPoint. Make it conversational, maintain eye contact and LISTEN to your audience, and you'll see how effective business communication can be -- and how public speaking doesn't have to be intimidating. Trying to communicate with the Pentagon, Navy SEALs learn the importance of clear business communication and effective writing skills, presentation skills that are not dependent on PowerPoint, and communication training in general.

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Press Release Tips for Small Businesses
A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

Video in the Newsroom & The Importance of Thinking Cross-Platform
Interesting article about video in the newsroom from TheDeal: The Times, Fortune, WSJ and others are allowing (or urging) reporters to file video reports on the same content as their columns.

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