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newsweek magazine Tagged Articles
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The Amazing Growth Of Coaching
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| Every world champion has had a coach. Here’s why the coaching industry growing so fast and how it can make you a champion, too.
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Other newsweek magazine Related Articles
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Rethinking the G Word
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| The next time someone is tempted with the brilliant idea to employ the word -or prefix- “global” in your brand messaging, tread softly. It’s currently a term so laden with history and controversy that it has similar properties to nitroglycerine: a useful tool for moving great masses at the appropriate distance, or alternately, something that if mishandled could easily blow up in your face. When a mainstream national magazine like Newsweek publishes a five-page article entitled “Globaloney”1 replete with color photos and informative charts, it’s time to re-evaluate where the terminology is headed, especially with regard to branding. Global brand strategies are one thing, but calling them that is another. |
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JetBlue
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| I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets. |
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Books as naked conversations
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| Perhaps you’ve already heard about Amazon’s new ereader device called the Kindle
Given the amount of press, both good and bad, it has received, including about 3,000 words in Newsweek, I suspect maybe you’ve heard something about it.
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How to Succeed in Business With a Little Help From Oprah, Time, USA Today…
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| Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR. |
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Web 2.0 and SaaS for Human Resource Managers
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| Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article. |
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Subway ranked No 1 Global Franchise Opportunity
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| Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year. |
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The Internet's Marketing Silver Bullet
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| Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available. |
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A is for Advertising
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| When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they?
So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.
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Have You Ever Thought about Becoming a Life Coach?
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| This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy! |
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5 creative ways to pitch print magazines
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| Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year. |
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