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Lesson #1: The Experts Are Not Always Right
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| All his life, Gillette believed that coming up with the idea – the product – would be hardest part of starting any business. After all, it took him no less than 40 years to think of a product that he thought could be profitable. He had never figured on the fact that others might not be so willing to embrace the idea as he was. But as Gillette quickly discovered, learning to listen to his own ideas was important if he was going to become successful. |
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