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Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?

Other nike employees Related Articles

The Three Cs of Branding
The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. And branding is not just for the Coke’s and Nike’s of this world. Every company of any size can benefit from the power of branding.
Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

A Wake Up Call for Marketers
Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales. Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere. This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.

No Excuses
This article visits a powerful advertisement released by Nike'. The theme of the commercial deals with excuses. A couple questions are added for small group discussion.
Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret
Involve your employees in your business
You may be saying - but I do involve my employees in my business...but do you? Of course your employees to do the work of the business and the employees, with the right direction, make any business great as it expands, but there are not many business owners that involve their employees in helping with important decisions. I would suggest that you ask them their opinion on various expansion ideas or where you are looking at introducing new products or services get their input on this. Also, ask them how to improve on customer service, especially those employees that are on the front line, as it were...as these are the ones that are dealing with the customers directly and are therefore likely to give you some of the best feedback.
IN THE CONTEXT OF CUSTOMER LOYALTY, NEW NIKE-TIGER WOODS COMMERCIAL IS ON POINT
While some may think that the new Nike/Tiger Woods commercial is a bit strange, in the context of customer loyalty, engagement and true “Voice of the Customer” it is actually spot on.

Why Your Brand is Your Fortune
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

The ROI of Employee Engagement
Over the years there have been recent talks on how to keep employees engaged. The engagement challenge is especially pertinent in this economy, where organizations are feeling pressure to keep their talented employees. Consumers still expect the best from the organizations they patronize, and the only way to produce such results is with talented employees. An employee’s attitude about the organization shows in his / her productivity and quality of work. In order to keep such employees stimulated, organizations have to keep their employees engaged.
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