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nike slogan Tagged Articles
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Lesson #5: The Storm of Criticism Can and Must be Weathered
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| As Nike’s market share has continued to grow since the 1980s, so too has the amount of public criticism levied against the company’s business practices. Whether it is focused directly on Knight, who has become the public face and the lightening rod of the company in the media, or against the company in general, the criticism is more often than not harsh and unforgiving. |
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Other nike slogan Related Articles
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Listening between the lines.
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| Have you seen the tee-shirt with the slogan, “Talk to the hand ‘cos the face ain’t listening?” Do you feel it’s like this sometimes when you are trying to get through to people?
But just how good a listener are you? Do you actually “listen between the lines?” |
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Lesson #3: A Clear Focus Will Take You Where You Want to Go
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| “We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track. |
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Lesson #4: Keep Your Company in a Constant State of War
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| “Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had. |
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A Wake Up Call for Marketers
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| Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship.
Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales.
Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere.
This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.
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How Do I Trademark a Slogan?
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| It may be possible to file for a trademark for the slogan as long as it's used to indicate & identify the source of goods/services. |
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Reduce, reuse, recycle and repurpose
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| I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline. |
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Why you need a unique selling point (USP)
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| Having a business without a Unique Selling Point (USP) is like running for office without a defining slogan. The result can be similarly devastating: you’ll lose. |
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Why Personal Branding Your Online Business Is Important
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| What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret |
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Why Your Brand is Your Fortune
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| You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience. |
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Carving Corporate Slogans
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| ‘Love all. Serve all.’ The Hard Rock Café slogan sticks like taffy on our minds upon our enthusiastic exit from the rock-themed restaurant. The anecdotal origin of this slogan was that the founders of HRC asked the late-spiritual guru, SB for some kind words and the latter scribbled these words on a piece of paper. |
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