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Lesson #2: Do It Yourself
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.

The Twitter Lesson: No Business Plans Please
Seeing that Twitter closed a funding round, and spotting the associated incredulity about Evan's company not having a business plan, reminded me of something: Whatever your feelings about Twitter, business plans are overrated, and profits perhaps even more so.

I Know What the Media Wants
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

Sales Tip – Top 3 Selling Crimes: Bring in the Sales Crime Stoppers!
Salespeople need an edge in a down economy. You can get some edge from being a sales crime stopper and here are some sales crime stopping tips.
Be An Orange
When a prospective buyer is looking at your product or service, he or she is really comparing you to the competition. So the question is, are they comparing an apple to an apple or an apple to an orange? It is vitally important in marketing that you find a way to be THE orange! In other words, what is it about you that makes you completely DIFFERENT from your competitor?
Your Elevator Speech: The Most Important Few Words in Your Business Life
When opportunity presents itself, those with a well-crafted "elevator speech" are in the best position to seize the moment.

Why you should go to networking events
If you’re anything like me, there are probably times when you’ve booked onto a networking event and then when the day arrives, you question whether or not to go to it. My reasons are usually around the stack of work I’ve got building up on my desk and I debate whether to stay in the office and plough through it or to make the effort to go to the event.
The PR Journey
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.

Press Conferences
It's important to know when to hold a press conference. If you think that a press conference is the way to go, nine times out of ten you're going to be wrong.

RULE 4 Never Run a Full Page Ad
This is the fourth rule in a series of articles by Brad Sugars on “21 Ways to Increase the Power and Profit of Your Advertising – without Spending an Extra Cent.” Find out why you should not run a full-page ad.

One Last Rule Never Put Everything in Your Advertisement
This is one last bonus 22nd rule in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Doing What's Comfortable vs Doing What's Successful
To become more successful you must learn to step outside your comfort zone. The plan below offers step-by-step guidance for achieving great success by tackling those things that make you squirm.
Make Your Small Business an Overwhelm Free Zone
What causes overwhelm? And what the heck can a small business owner or self-employed professional do about it? Find out in this article from Molly Gordon, author of The Way of the Accidental Entrepreneur.

The PR Credibility Factor
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

Other nine times Related Articles

The Art of Firing
A few weeks ago I covered the topic of laying people off. In a sense, this is an easier process because it usually happens in bad times, and it doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad times, and it’s highly personal.
Stress-Free Selling® - How to Make it About Them
You've heard a million times by now to make your sales About Them. But how do you do that???? Here's one easy way how. Take a look at a recent letter or proposal you wrote. Count how many times you wrote "I" or "we." Now count how many times you wrote "you" and "your." If you're like most people, there are ten times more "I's" and "we's" as there are "you's" and "your's." Reverse that! When you write in "I" terms, you write about yourself.

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Success Strategies for Tough Times
There’s just no getting around it. Times are tough. Yet there is opportunity for growth in the midst of these economic hard times. While it might go against intuition, success in difficult times calls for holding true to basic tenets of effective behavior. With the proper attitude and approach, you can indeed thrive in the midst of uncertainty. Here's how...
How to Hold The Sales Team Accountable Under the New Rules of Sales Engagement
If you read yesterday's post, there was a comment from Teicko who asked how you can hold the sales team accountable under these new rules of sales engagement where you must work three times harder, three times longer, be three times more effective and have three times more opportunities in the pipeline to get the same results as you used to.
Rules of Sales Engagement for the Recession
We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!
Marketing in a recession can really help your small business
The most important thing a business can do in these challenging times is marketing. It is ironic than that this is often the first budget that companies cut when times get tough. Small businesses can really take advantage of this and learn to survive and thrive in these challenging times.
Keeping Staff Motivated
Keeping employees motivated in the 21st century, especially during difficult times or times of organizational change is not impossible. There are methods an effective manager and leader can employ to ensure they are offering an encouraging environment that communicates stability and value during challenging times.
It Gets Lonely at the Top
Being a President, CEO or the owner of a company can get lonely at times. This is true even if you are an excellent leader and have developed a top notch executive staff. Often times you face decisions, challenges or just thoughts that you can't even divulge to your most trusted employee. Some CEOs use executive coaches to help them during these times. I personally do some executive coaching. Often times coaching is just affirmation and validation of one's own thinking but it is important to have that outlet.
#1 Killer of Small and Medium Business
In these challenging economic times it is easy to take your eye off the ball. Many times we fail to stay focused on something that is taken for granted when times are good but crucial to stay on top of when times are challenging.

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