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The Big Lie
All guerrillas know that the Big Lie is: Time is money. And they also know The Big Truth: Time is far more valuable than money.
Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

Adversity Builds Character (But I Prefer the View from the Top)
My greatest respect is for people who have experienced adversity and then come back. I was one of those people, in the early nineties. I went through a tough period and learned a lot about myself, and then came back bigger and better and stronger. It wasn't unlike what happened to Frank Sinatra in the early fifties. Like me, he lost focus. He took his eye off the ball and he made some bad decisions. (Also like me, it was the fairer sex that had a little something to do with his troubles, but that's another story for another time.)
Guerrilla Bribes
The polite phrases for bribes are "advertising specialties" or "free gifts." Whatever term you use, know that bribes work on all demographic groups.

What is Marketing in the First Place?
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. The three keys words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.

A TIME FOR LEADERSHIP, A SURVIVAL GUIDE FOR THE 21st CENTURY
Unfortunately, most businesses leaders are preparing for the years ahead in the same way they prepared for the eighties and nineties, and these formerly successful strategies are destined to fail. In these difficult economic times, new approaches are required to succeed and prosper. Now more than ever, what it is going to take to survive is leadership.

Other nineties Related Articles

Adversity Builds Character (But I Prefer the View from the Top)
My greatest respect is for people who have experienced adversity and then come back. I was one of those people, in the early nineties. I went through a tough period and learned a lot about myself, and then came back bigger and better and stronger. It wasn't unlike what happened to Frank Sinatra in the early fifties. Like me, he lost focus. He took his eye off the ball and he made some bad decisions. (Also like me, it was the fairer sex that had a little something to do with his troubles, but that's another story for another time.)
Balanced Scorecard: Measuring the Important Stuff
The Balanced Scorecard was devised by Robert Kaplan and David Norton in the early nineties. It began with the premise that an exclusive reliance on the financial indicators such as profit and loss was causing the managers and owners of businesses to do the wrong things. Subsequently it was seen as a tool to measure the success of implementing strategies or implementing good ideas. The financial indicators are great at telling us how a business has performed in the past what the Balanced Scorecard does is supplement this with measures that indicate how the business will perform in the future.
A TIME FOR LEADERSHIP, A SURVIVAL GUIDE FOR THE 21st CENTURY
Unfortunately, most businesses leaders are preparing for the years ahead in the same way they prepared for the eighties and nineties, and these formerly successful strategies are destined to fail. In these difficult economic times, new approaches are required to succeed and prosper. Now more than ever, what it is going to take to survive is leadership.

Leadership Insight: The Balanced Leader
Workaholics need not apply. Throughout the late seventies, the Charlie Sheen Wall Street eighties, and even through a good part of the nineties, work ethic was defined as living at work, living work and committing every waking moment to work. To be a boss, you had to commit your life to the organization and outwork your peers and potential competitors for promotion.

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