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Selecting the Right Keywords for Battle
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.

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In His Own Footsteps: The Early Years of Philip Knight
He might never have played pro sports or owned a sports team, but Philip Knight has been dubbed the “most powerful person in sports” by Sports Illustrated. Worth an estimated $7.1 billion, Knight turned an idea he first penned in a college essay into the largest sportswear supplier in the world. Today, Nike Inc. earns revenues in excess of $15 billion and has become one of the world’s most recognized brands.

Lesson #1: Become a Remorseless Marketing Machine
“Our job is to wake up the consumers” says Knight. “If we become predictable, that’s not waking them up.”

Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?

Philip Knight Quotes
Philip Knight Quotes

Selecting the Right Keywords for Battle
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.

Be, Do, Have
As the Great Jedi Knight Yoda says, "Try not do, there is no try"

Do I need a professionally designed website to have an online business?
Some professionals give a resounding yes to the question of having a professionally designed web site for your online presence. For the rationale behind this look no further than your local Barnes and Noble Book seller for a good example. It is a brick and mortar structure. Barnes and Noble have lovely buildings that are clean, safe, well stocked with all types of books, magazines and CD's. You can usually relax and have coffee and a sweet if you choose. It other words Barnes and Noble present themselves to their customers very effectively.

Power Up with Extreme Self Care
I have always said that we spend an incredible amount of money on having our cars, houses and animals looked after, but when it comes to spending money on our own health issues ....that's a different matter. During my years of publishing magazines and being a single mother of two and sole provider, to boot, the last thing on my mind was to look after myself first. In some way I thought there was something "noble" about putting myself last. Believe me, there is nothing noble about it.

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