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Disrupt-Then-Reframe Selling: How to Close a VC?
Have you heard of the concept called “disrupt-then-reframe”? The theory is that you introduce a non-sequitur or unexpected element into your pitch and then immediately inject a call-to-action. The disruption theoretically neutralizes critical thinking and makes a person more susceptible to agree.

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Five Questions that Will Let You Spot a VC Bluffer
Many -- okay, most -- VCs aren't paying attention during pitches. Either they've already decided they don't like the deal and haven't told you, or they are distracted by email, or something else, but the upshot is the same: They are bluffing, so they start spewing non sequitur questions.
Disrupt-Then-Reframe Selling: How to Close a VC?
Have you heard of the concept called “disrupt-then-reframe”? The theory is that you introduce a non-sequitur or unexpected element into your pitch and then immediately inject a call-to-action. The disruption theoretically neutralizes critical thinking and makes a person more susceptible to agree.
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