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nora roberts Tagged Articles
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Book Signings Are Your Best Friends
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| So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?
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Other nora roberts Related Articles
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Peak Performance
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| Book Review -- Inspirational Business Lessons from the World’s Top Sports Organizations – By Clive Gilson, Mike Pratt, Kevin Roberts, Ed Weymes – Texere Publishing, NYC – September, 2000 – 359 pp --$27.95 – ISBN: 1-58799-006-7 |
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Rules of Thumb for Business Writers
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| Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages |
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Champions from Africa: What It Takes to Be a Global Leader
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| "Aspiration is a driver of socio economic development", said Brian C Bruce, Chief Executive, Murray & Roberts Holdings, South Africa. South Africa has been and remains a critical link in the world, he said. This is exemplified by its leaders Jan Smuts who influenced the future shape of the world between the wars, Thabo Mbeki with his vision for Africa in the 21st century, both bringing different perspectives to the global dialogue.
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The Joel Roberts Way to Make Profits from Problems
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| Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers.
His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and he is also the official media coach for Chicken Soup for the Soul.
Chet Holmes says to focus on the market data - focus on the problem. Chet’s advice is to build the pain until they can’t stand it any longer and they have to take action.
Joel Roberts has a similar but unique perspective. He answers the question: How Do You Get The Attention Of The Mass Media? |
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How to get and leverage attention from the mass media
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| To get mass media attention, you have to broadcast for a reason. That means your message is broadcast to a lot more people than those in your niche. This is where most people get it completely wrong, and here Joel Roberts gave some very good advice. No matter what your niche is, you have to figure out a way to frame it so that the masses will listen. If you can grab their attention for an instant, you can then go into the details. But, if you start with the details and the solution, you won’t get anywhere with the mass media. |
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Coaching for Performance
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| Improving skills and behaviour is the key to bettering employee performance and the results they produce, says Dennis Roberts, but achieving this is not straightforward when you are dealing with emotional as well as rational beings. |
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The Black Hole of the Workplace
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| How many times have you heard, “that meeting was a waste of my time”? To understand the dynamics of meetings, read on. It’s more than Roberts Rules, way more!! It’s about the relationships in the room and how we all struggle and want to be a part of the group, the ‘in crowd’ as we used to say. Maybe we still say that!! And it’s about how we learned to manage relationships and where we learned this. Explore how you feel about meetings and your role in creating meetings of collaboration and trust. |
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Marketing Secret: Be a Name Dropper
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| What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back). |
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Entrepreneurial Lessons: What Does your Customer Want?
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| You know the big question, "What does the customer want?" The answer that is finding its way into the marketplace is that customers want emotional satisfaction. It seems that the "stuff" no matter how bold the packaging, is simply not enough. Customers want to be heard, respected, and included. And they want to be connected to their product through the heart.
Kevin Roberts knows this. He is the CEO Worldwide of Saatchi and Saatchi, a renowned advertising agency. He knows that the best objective scientifically led research into customer satisfaction will miss the mark unless the emotional aspects of customer needs go unmet. I have been honored to have Kevin endorse my book "Don't Bring it to Work", where I tackle the emotional realm of work relationships. You can catch him on a HSM webinar on Friday, September 18. |
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