Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

nordstrom Tagged Articles



What’s Your Signature Response to Problems?
I’ve written often that one of the ways to create goodwill, positive buzz and happy customers is to exceed expectations. Responding proactively to problems offers, in my opinion, one of the easiest ways to exceed expectations available.
Are Your Salespeople Selling Value Like Nordstrom's or Price Like Sam's Club?
Nordstrom's was busier than Walmart and salespeople are trying to get appointments based on low price. What does this say about the state of the economy and more specifically, about discounting and trying to win business based on price? Read the exciting details...
Customer Service: Where Everyone Knows Your Name
Customers don’t interact with organizations. They interact with people and it is that experience that determines whether they buy or not; whether they become loyal customers or a lost opportunity. When your employees are engaged with your organization, when they believe in and enjoy what they are doing, then those positive feelings extend to the customer. Happy employees make happy customers and this translates into increased sales and profits. The attitude and feelings of your employees directly influences the customer experience.

Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Selling is Serving
Sales Superstars seem to know, consciously or unconsciously, that the word "sell" originates from the Scandinavian root "selzig," which literally means "serve." As my first mentor, Zig Ziglar, always said, "You can get everything in life you want, if you will just help enough other people get what they want." Losing sight of this core principle by focusing on their commission, quarterly sales quota, or closing a hot deal quickly prevents many salespeople from becoming elite selling stars.

The Customer Is Always Right. Even When They Are Positively Wrong
Every business and sales person talks about their great customer service. Very few have it. This article is about the greatest consumer service story of all times and how you can build and grow your business using it.

Other nordstrom Related Articles

The courage to believe in your people: Your one sustainable competitive advantage
Most of us don't have the courage to do what Nordstrom did. For many years, this was all that employees received in the way of an employee handbook: Rule #1: Use your good judgment in all situations. There will be no other rules.
Nordstrom’s Loyalty Program Creates…. Loyalty
Nordstrom’s loyalty program has been one of the primary reasons customers are LOYAL to the brand.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Making the Most of Your Trade Show Experience

Adapting to Technology and the Internet

Secrets of Successful Business Partnering
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.