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There are Wolves at the Door and I Used To Be One
So you have decided to open your own business--to "Follow Your Bliss" as the wonderful folklorist and mythologist Joseph Campbell was wont to say. You are to be truly commended for finding the courage within to do so and taking that leap; but be cautious--there will be wolves at the door. I know this, because at one time I used to be one.

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Why Businesses Succeed
Other business authors discuss why businesses fail. I prefer to focus on the positive: businesses that thrive and why they become successful. There has been so much negative news over the years about job loss in NEO that I wanted to find out first hand the true story. I talked with nearly 50 small successful Northeast Ohio companies and I found out things were not quite as bad as the news portrayed.
Straight Talk
A few days after my second daughter was born, I had to take a trip over to South Carolina from our home (at the time) in Knoxville, Tennessee. On the way back, a snow storm left me and a few hundred other motorists stranded for the night. Fortunately, I was stranded directly behind a nice, warm Greyhound bus. The driver was kind enough to permit me to climb aboard and spend the night.

How To Keep Your Business Afloat
I was talking with my good friend Doug Maurer the other day. Doug is the founder and owner of Brian-Kyles Construction, which is a landscaping company based in Northeast Ohio. Doug was talking with me about a plant in my front yard that wasn't doing so well. He was explaining how I should cut the shrub down to its base to re-balance the plant so the roots were larger than the plant itself. And then he said a magical quote, "plants don't want to die." It got me to thinking about how businesses are a lot like plants. Businesses don't want to die either. This is particularly true of small businesses.
How Do I Keep My Business Afloat?
"Plants don't want to die." Doug Maurer, Brian-Kyles Construction I was talking with my good friend Doug Maurer the other day. Doug is the founder and owner of Brian-Kyles Construction, which is a landscaping company based in Northeast Ohio. Doug was talking with me about a plant in my front yard that wasn't doing so well. He was explaining how I should cut the shrub down to its base to re-balance the plant so the roots were larger than the plant itself. And then he said the quote above regarding plants not wanting to die. It got me to thinking about how businesses are a lot like plants. Businesses don't want to die either. This is particularly true of small businesses.
Cigna Health Insurance - Health Coverage Plans
For more than 120 years, CIGNA Health Care Insurance Company has been providing comprehensive health coverage to Americans in the states of Arizona, California, Colorado, Connecticut, Florida, Georgia, North Carolina, South Carolina, Tennessee and Texas. CIGNA offers a variety of medical plans in the areas of medical, dental, pharmaceutical, vision, behavioral care, life insurance, disability, accident, and offers care to employees who have been carried out of network for their work, no matter where they end up being located.

Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
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