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nostalgia Tagged Articles
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"Dealing with Recessionary Times"
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| I am constantly asked for "strategies/'secrets' for surviving the recession." I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what's going through my head, read the list below: |
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Jean-Claude Biver Quotes
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| Jean-Claude Biver Quotes |
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Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
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| Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them. |
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Other nostalgia Related Articles
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NOSTALGIA, A POWERFUL BUT OFTEN NEGLECTED SELLING TOOL
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| Nostalgia can be used as a powerful selling tool. Here's how: |
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Is there a secret formula for business success?
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| On the long weekend I visited a regional mall in a suburb of San Diego. The mall was full of people but not as crowded like it used to be on previous long weekends. The first time I visited this mall was in the mid eighties when it had opened. Out of nostalgia I walked by the locations where I had designed stores when the mall had first opened. Unfortunately all of those businesses closed many years ago.
Walking by numerous stores, many of them selling merchandise of similar categories I began to wonder how many of these businesses are going to be around ten years from now. A question popped into my mind. Why do some businesses succeed while the others fail? |
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