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If you could change your life
...would you? Getting into Stanford Business School changed my life. In college, I trained to be a mediocre engineer (I didn't set out to be mediocre at it, but I sure was). I was on track to become Dilbert.
Home Based Business Opportunity- How to Guard against the Economic Downturn
The current economic recession which started in mid-2008 has made it difficult for many people to sustain their businesses. This is especially true of small businesses that have fewer resources when compared to larger organizations. If your home based business opportunity is one of those which is affected, this article should act as a good starting point for you to explore the options in order to guard it against a financial downfall.

CONNECTING IS NOT ENOUGH: Will you be my Friend?
Have you experienced that strange sensation recently? A feeling of importance, of celebrity, of previously unmatched popularity. It’s the feeling that the lucky kids at school all understood but that the rest of us could only dream of. All of a sudden everyone wants to be your friend. From Facebook to LinkedIn, from Plaxo to Fastpitch and from Xing to Friendster, people are asking to be friends. And they’re not just people we know, have met or who share mutual friends. They are people from all over the World, with varied backgrounds and different interests. Yet they all want to be our friends and share in our lives.

7 Deadly Sins—Don't Kill Your Business with These Marketing Material Mistakes
When it comes to marketing your business it is important to make a good first, second, and lasting impression. Learn about 7 deadly sins that you need to avoid like the plague when creating your marketing materials.
Sales is an Obstacle Course
If you sell, then you encounter obstacles every step of the way. There are the prospects you can't get through to, the same ones who don't return your calls, and those who offer so much resistance that the obstacle appears to be more like a road block than an obstacle. Then there are the obstacles of timing, competition, budget, and disinterest, along with using and happy with someone else, doing it themselves and bad experiences with your company or simply companies like yours. There is no selling without obstacles.

What color is your keytag? Choosing the right hue for your business
Color is an important factor to keep in mind as you select personalized business gifts. After all, your logo keytag, or whatever item you choose, will represent your company. By choosing the right color, you have the opportunity to finesse the impression you make on prospective customers and clients.

The Sum of the Whole: Part 2
Learn how to integrate professional design elements and techniques into your brand identity and marketing materials with these 5 easy to use tips.
Consistency – the Key to Success
Author Rob Rush discusses how sometimes the consistent delivery of customer service or customer experience trumps the ability to deliver a "Wow." Before you can occasionally launch the long-ball with some regularity, you need to become a consistent singles hitter first.

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