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Preparing for Successful Process Improvement
An integral and often overlooked step in improvement work is the preparation work: defining the project and gathering the facts that are essential to gaining a good understanding of the existing process. Too often this initial phase of a project is given cursory attention or ignored altogether. This is the first in a series of papers dealing with the up-front work in process improvement projects.

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How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.
Optimizing E-mail: Stay Productive, Not Busy
Does email boost or hinder your performance? It all depends on how you use it. Email offers us countless ways to save time and be more productive, but when we go on “email autopilot” – checking the inbox repeatedly, typing out messages that should be discussed, copying people who are only peripherally involved, and other bad habits we’ve picked up along the way – email can make us more busy than productive.

Email Marketing for Complex Sales Cycles by Winton Churchill
Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and positive sales results for your business.

Email Marketing - Optimize Your Sending Schedule
As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to action within your email message. But do you ever stop to consider *when* you're hitting the send button? I'm not referring to the best time of day or the best day of the week to send your message - although that is an important component to consider. When I'm referring to is your email campaign schedule.

Use Your Email Signature
There are many branding opportunities that small businesses can and should be taking advantage of, the email signature is one of them. An email signature doesn't cost any money to setup, and it is a small, but important part of a professional image, and a professional brand. Every business email account should have a professional email signature associated with it. It's easy to make one, and it will remind your email recipients of the fact that you're in business every time you email them.

Email – Victim of its own success?
Email has become the de facto standard for collaboration.Unmanageable volumes of business- and non business-related email are hampering worker productivity and increasing email storage and maintenance costs. We end up spending a good portion of our days in managing, sorting, filtering and organizing our emails. So, has email become a victim of its own success? Are people over stretching and abusing the email system? Is there a solution to this mess?
How to stop social networking sites killing your restraint of trade clauses
Dave knew that he had a problem when he came into the office one morning to see a LinkedIn update saying that one of his former employee’s had taken a senior position with his major competitor. But it wasn’t the fact that Mandy had moved to his competitor that started the alarm bells ringing, but that he had received a notification of the move in his inbox – he knew that 70% of his client base would have received the same email and may flock towards her.
The absent admin
Creating a Facebook fan page is an excellent way to market your company or organization; leaving it unattended is asking for trouble. Too many companies are creating fan pages and then leaving them unattended, thus ignoring potential conversation. Although there is not a specific notification option for Facebook fan pages, there is a way to receive notification of comments on your posts, pictures, videos and notes.
Article #40 Email Marketing Do’s and Don’ts
Email marketing is not a new concept. People have been sending emails out to blind copy recipients for years by adding the email addresses to the BCC field in an email. Gone are those days though thanks to spam and junk email.

Tips for Better Email Subject Lines
Email subject lines are the first impression that potential customers get when it comes to email marketing strategies. Since email subject lines are generally less than 50 characters and most people make a split second decision about whether or not to open the email itself, creating them is a daunting task.
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