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Lessons learned from Columbus
Cristóbal Colón, marketer.

Other notorious case Related Articles

LinkedIn and the Art of Avoiding an Asshole Boss
Since blogging about Bob Sutton’s notorious book, The No Asshole Rule, I have received a constant flow of emails from readers sharing their own tales of lecherous bosses and indignities suffered.

Make it Stupid-Easy to Buy
What’s easy for you is hard for someone else. Most of you are notorious for thinking if you understand it, if you can do, anyone can. Wrong.

A Reality Check
Entrepreneurs are notorious optimists - they almost have to be, to take the risks required to start their own ventures. I'm an optimist too, but I temper my sunny outlook with a large dose of realism. (It doesn't always save me from making dumb decisions, but it helps.)

BANKRUPTCY TRUSTEES: WHO ARE THEY AND WHAT DO THEY DO?
When you file for bankruptcy, a trustee is appointed to your case to help liquidate your assets and to make sure that creditors are taken care of as much as possible. This trustee has a lot of power and rights in your bankruptcy case. Where does the trustee come from, and what rights are granted to him in your case?

Koch Industries' Environmental Crimes
The Koch companies have a notorious environmental record. According to Greenpeace, in the last 15 years they have amassed an impressive rap sheet that includes everything from environmental violations to negligence causing death.

Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.

Writing Job Descriptions That Get The Results You Want
Most job descriptions are notorious for collecting dust and impotent when it comes to spurring superior performance. Superior performance begins with the script, knowing what the job expectation actually are. For and effective job description, go beyond the dos and haves of the job.

Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.

2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

Building Trust with Your Prospects by Using Case Studies
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.

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