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Lesson #1: Tease Your Customers into Wanting More
Warner did not spend any money on advertising for any of his product lines, not even the ever popular Beanie Babies. He did not have to. Instead, he pursued a novel and cost-effective strategy of teasing and taunting his customers into wanting more.

Reflexology
Ask Anna Wintour what makes a good article for Vogue, and she'll answer you in a heartbeat. She won't think about it or consider the question carefully... she just knows, by reflex.

The Appeal of "New" is Hardwired
Dr. Bianca Wittman of University College London found that making novel choices activates the ventral striatum of the brain.

Place Those Small Bets, Quickly!
Nothing goes so well with that first cup of coffee as having your biases confirmed! In yesterday's Wall Street Journal ("In Search of Growth Leaders"), University of Virginia/Darden Graduate School of Business Prof Sean Carr, et al., lay out a growth model. There are, more or less, two flavors of companies:

Repeat!
I used this quote last week in a post. Since then, I've shared it with dozens of people in professional and personal settings. Almost no one has failed to say, "Email it to me—I want to circulate it." Hence my decision to re-inflict you with it:

Social Media Marketing - How to Build a Strong Relationship With Your Followers
I asked myself this question a while ago: Now that I got all these followers, how do I connect with them and get them interested in me and what I have to offer? The answer to that question is quite simple.

How To Write A Killer Press Release
So how exactly should you write a press release? Here are a few great guidelines.

The Eyeballs You Already Have
It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:

How To Write Articles Really Fast
Writing articles is probably among the most time consuming of all the tasks that an Internet marketer needs to do. The good news is that with some simple techniques, this task can be done much better and faster.

Think and act like business manager
The traditional role of sales rep as provider of information is obsolete. That role got outsourced to Google because it's a lot faster and easier that way.

Hyperconnectivity Stress
Are you on Twitter? Facebook? MySpace? LinkedIn? Other social networks? Posting regularly? Checking your email every 15 minutes (and immediately responding)? Check your RSS reader daily? Is it helping your business? Cellphone on all the time? Is it helping your quality of life?

Leadership Lessons from Ancient China
The benefits of treating your company as a living organism.

Mastering The Auto Responder Message
Many internet marketers believe that their autoresponder is their key marketing tool. With your autoresponder, you can deliver your sales message or other information to all or some of your clients, 24 hours a day, anywhere in the world. Writing autoresponder messages are difficult to write and more importantly keep writing. So you need to get results from each and every message.

Create Opportunities in our Tough Economy

Every day we’re hearing about how tough it is out there. Prospects won’t take calls. Budgets are on hold. And yet, I remain optimistic, seeing opportunity all around us. While many clients are halting spending, others are getting creative and looking at their businesses from new perspectives. They are seeking ways to leverage these difficult times and evolve their own companies. They refuse to let the difficult economy stall their growth.

Why doesn't every bookstore carry my books?
Many new authors will be so excited about their debut book that they don't ask their publisher the right questions about distribution. Many assume that their books will get automatic placement in every bookstore across the country. Then the sad reality hits them.

How Writing Radio Can Help You Become a Better Writer
Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.)

Publishing Options Do You Have a Book Just Waiting to Be Published
Have you completed a novel and are now looking for ways to have it published? Want to get the family cookbook published? Well, first you should understand your options--and you do have a few. Whether you query New York publishers, use a subsidy publisher or publish entirely on your own, it's a good idea to know the pros and cons of every option.

Universal Alignment
When the Universe is aligned for YOU, you do not want to miss it. Success could be just around the corner--with everything you could ever want just waiting for you. The trick is to be open to these gifts, open to the Universe. So what are you waiting for?

Film Production: Copyright

In order to secure meaningful distribution for a film, a producer must be able to prove that he or she owns, or has a license to use, EVERY piece of intellectual property in the film. “Intellectual property” includes many things, such as the right to use the screenplay, the right to use the music in the soundtrack, the right to use the title of the film, the right to use any brand names that appear in the film, ownership of the actors’ performances and many other issues. It is critical that a producer be very conscious and organized with regard to intellectual property.

Film Production: Working with Unions

Unions were created to protect workers from unfair wages and poor working conditions. If a producer wants to use any union labor, then that producer will have to become a signatory to the appropriate union contract. This does not necessarily mean that the production must hire only union labor, nor does it mean that the production will need a big budget. Some unions, such as the Screen Actors Guild (”SAG”) offer various contract options for small and medium budget films.

Writers Master the Art of Brevity and Satisfy Readers

Time is precious, and readers need a reason to keep reading—it’s a fact of life these days when information is available almost instantaneously. Especially in the Internet, you must get to the point right away, as studies have shown that on average you've only got nine seconds to make an impression and hook a reader before he or she clicks away. Readers want to know why they should bother reading the documents you produce, and they don’t want to wade through dense, unclear prose, which is why writers can make their work more successful by learning the art of brevity.

The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.

The Power of Your Own Affiliate Program
Increasing sales of your products and services can come through a number of marketing tactics. One of the best ways to ramp up sales quickly is to develop your own affiliate program. Learn how to create an affiliate program quickly and easily with some helpful advice.

How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

The “adjacent possibility”

A few years ago biologist and researcher Stuart Kauffman came up with a term he called “the adjacent possible.” It’s a complex theory but here’s a simple way to look at it. Think of being in a house that magically expands with every door you open. You walk into a room and see three more doors leading out. Once you open one of those doors you enter another room with another three doors leading to yet new rooms. Keep opening doors and eventually you’ll realize you’re in an expanding palace.


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