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Lesson #3: Give Your Company a Shock Treatment
“The three rules we have right now are to be really consistent in the quality of our product, to be unpredictable, and to create emotion. That’s it,” says van Stolk.

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Summer’s Rising Temperatures are a Boon for Certain Franchises
Summer ushers in a whole new way of life and offers a much-needed respite from months spent indoors. Almost as predictable as the beach-going crowds that summer brings, is the seemingly universal demand for particular products and services. As people spend more time outdoors, the interest in everything from tackling home improvement projects, to enjoying refreshing frozen treats, increases along with the rising temperatures. From home improvement franchises like Frames N Panes, which offers window restoration services, to ice cream and frozen dessert concepts, like the Fruti frozen novelties distribution franchise, a variety of concepts featured on Franchise Solutions’ business directory cater to consumers’ summertime needs.

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