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Techniques to increase the effectiveness of your promotional marketing during a period of economic downturn
The prospect of a downturn in the economy can have a major impact on business. With Australia having such close ties to the U.S. market many businesses have gone into panic mode due to the financial crisis currently affecting the U.S. economy. Whenever there are changes in the U.S. markets, people assume that it will have an impact on the Australian market as well and more often than not, it does. Many companies try to prepare the company for a slow-down in sales and the number one direction taken is to cut-costs. Unfortunately the general trend seems to be that the Marketing department are the first to have budgets slashed. While there may be some merit in this strategy of cost-cutting what if we look at the other end of the spectrum which involves being proactive to counteract the negative effects of the market drop.

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