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"How to Spend It"
I will stack my practical credentials as "avowed capitalist pig" up to anybody's; say, Steve Forbes. Among other things, how could one have lived in Palo Alto-Silicon Valley for three decades without "turning rabid capitalist," even if one had not been before? Likewise, today, capitalism unleashed in India and China is, I am quite certain, good for the world's prospects for some modicum of peace—and is enhancing the welfare of additional millions by the month.

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Lesson #4: Price Points Make You Money
Sir Alan Sugar developed an easy formula for the company he started in 1968, Amstrad. That formula would be called “price points.” It was so popular that several industries still use it today. This formula innovation would make Sugar say about himself, “I don't think too many people would want my job. I'm a bit of a Nutter.”
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