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Ten Questions with Seth Godin
Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, entrepreneurship, and work. He is also a renowned speaker and a helluva nice guy. I cornered him and got him to answer ten (really eleven) questions about his latest book, Small is the New Big, and “life.”
What to write
...when you don't know what to write.
How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How is this possible? How could a book from a first-time author — with no offline advertising or PR — hit both of these lists and stick for three months and counting?
The "2Bs": Buffett. Basics.
The subprime mess gets nastier by the day. I've seen recent estimates of the fiscal damage alone exceeding $1 trillion. (Not enough pain to reduce Wall Street bonuses, mind you—a record $39 billion in performance-based handouts expected.)

The Art of Speed: Conversations with Monster Makers
I had a blast organizing and moderating the “Art of Speed” panel at the incredible SXSW conference a few months ago. It was standing room only (at least from what I could see), and I learned a ton from some of the best at creating monster hits.
Why Do People Find Email So Difficult To Deal With?
I noticed two articles in the NY Times this morning that pressed my email theme button. The first was actually from yesterday - Lost in E-Mail, Tech Firms Face Self-Made Beast. The second was In the E-Mail Relay, Not Every Handoff Is Smooth.
Be the CEO of Your Job
Sometimes a person says one sentence that just sticks with you and is so perfect that it defines a whole category of behavior. Mark Pincus, the CEO of Zynga, riffed on the phrase “be the CEO of your job” in a board meeting a year or so ago. It stuck with me and I’ve thought about it many times since.
Creating an Internet Presence
Creating an internet presence requires more effort than building a website and hiring a geek to manage your Facebook page. And don't think you can learn about it in a two day seminar. That would be like thinking you could cap the BP spill with a toothpick. Just like you can not learn leadership skills at a 3 day retreat you will not create a true sustainable presence on the internet by delegating it to tech geeks and gurus.
SEO Positioning or PPC Marketing: You Can Only Choose One.
There are two sides of online marketing:

a. The slightly awkward, a little rough around the edges, SEO Positioning that speaks in code and works really late at night

b. The smooth talking, nicely dressed, PPC Marketing, consuming numbers and spreadsheets like the entertainment section of the NY Times
Why Text Messaging is The Future of English
Get ahead of the curve and learn text messaging. Learn what entrepreneurs and executives have discovered about the younger generation. Don't curse, learn the answers.
People Make Security Exploitation Too Easy
The good/bad black hatters are all in Las Vegas right now comparing tricks of the trade and hacktivities. The Defcon boys/girls are picking each other's pockets. Even though there are some seriously bad folks out there the BlackHat/Defcon events are the best place to get a really high paying job if you're any good at being sneaky. All of the major companies and governmental group is there looking for the best of the best (of the bad). Hard to believe but out of this event your computer, your tablet, your smartphone may just be a little safer...for awhile.

Other ny times Related Articles

The Art of Firing
A few weeks ago I covered the topic of laying people off. In a sense, this is an easier process because it usually happens in bad times, and it doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad times, and it’s highly personal.
Stress-Free Selling® - How to Make it About Them
You've heard a million times by now to make your sales About Them. But how do you do that???? Here's one easy way how. Take a look at a recent letter or proposal you wrote. Count how many times you wrote "I" or "we." Now count how many times you wrote "you" and "your." If you're like most people, there are ten times more "I's" and "we's" as there are "you's" and "your's." Reverse that! When you write in "I" terms, you write about yourself.

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Success Strategies for Tough Times
There’s just no getting around it. Times are tough. Yet there is opportunity for growth in the midst of these economic hard times. While it might go against intuition, success in difficult times calls for holding true to basic tenets of effective behavior. With the proper attitude and approach, you can indeed thrive in the midst of uncertainty. Here's how...
How to Hold The Sales Team Accountable Under the New Rules of Sales Engagement
If you read yesterday's post, there was a comment from Teicko who asked how you can hold the sales team accountable under these new rules of sales engagement where you must work three times harder, three times longer, be three times more effective and have three times more opportunities in the pipeline to get the same results as you used to.
Rules of Sales Engagement for the Recession
We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!
Marketing in a recession can really help your small business
The most important thing a business can do in these challenging times is marketing. It is ironic than that this is often the first budget that companies cut when times get tough. Small businesses can really take advantage of this and learn to survive and thrive in these challenging times.
Keeping Staff Motivated
Keeping employees motivated in the 21st century, especially during difficult times or times of organizational change is not impossible. There are methods an effective manager and leader can employ to ensure they are offering an encouraging environment that communicates stability and value during challenging times.
It Gets Lonely at the Top
Being a President, CEO or the owner of a company can get lonely at times. This is true even if you are an excellent leader and have developed a top notch executive staff. Often times you face decisions, challenges or just thoughts that you can't even divulge to your most trusted employee. Some CEOs use executive coaches to help them during these times. I personally do some executive coaching. Often times coaching is just affirmation and validation of one's own thinking but it is important to have that outlet.
#1 Killer of Small and Medium Business
In these challenging economic times it is easy to take your eye off the ball. Many times we fail to stay focused on something that is taken for granted when times are good but crucial to stay on top of when times are challenging.

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