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nyse Tagged Articles
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Ten Questions with Seth Godin
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| Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, entrepreneurship, and work. He is also a renowned speaker and a helluva nice guy. I cornered him and got him to answer ten (really eleven) questions about his latest book, Small is the New Big, and “life.” |
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Chiquita Fruit Juice Bars to debut in Dubai
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| Chiquita Brands International Inc. said Monday it has signed an international master franchise agreement to open Chiquita Fruit Juice Bars in the Middle East, beginning in Dubai. The agreement was signed with Fresh Fruits Co., a distributor of Chiquita products in the Middle East. They will be located at metro transit stations being constructed around the city, starting with three locations and expanding to 11. |
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Branding Your Firm At Every Touchpoint
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| The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results. |
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Other nyse Related Articles
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Sub prime corporate branding new is not new
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| New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip. |
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The Fortune 1000 Entrepreneur: Wayne Huizenga Gets his Start
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| He is the only person in history to build three Fortune 1000 companies. He is the only person to have developed six NYSE-listed companies. And, he is the only person to ever own three professional sports teams in a single market. His name is Wayne Huizenga, and he is one of the most successful entrepreneurs of modern times.
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