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Lesson #5: Focus On the User
“Serving our end users is at the heart of what we do and remains our number one priority,” says Page. Despite being perhaps the only company in the world whose stated goal is to have its customers leave its website as quickly as possible, Google is no doubt committed to making those customers as satisfied as possible.

Lesson #1: Obsess About Your Customers, Not Your Competitors
“There are multiple ways to be externally focused that are very successful,” says Bezos. “You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”

The Designated Guerrilla
Reality in running a small business means knowing exactly what you've got to do but not having enough time to do it. If you understand how guerrilla marketing can propel you into hyperprofitability but can't take the steps to activate and maintain the process, your understanding is wasted.

Other obsess Related Articles

Bottom Line Success: Addictive Entrepreneurship
Many entrepreneurs obsess over little things that might require effort because it is too hard to make it or do it perfectly. So they rationalize and convince themselves that it wouldn’t work in the first place, especially when I have to pay this consultant $500 to tell me something I already know but don’t want to do. Even if it could generate tens of thousands more dollars.

What the Vision Does?
Vision is a tool for orienting our energies and effort around which we really are. But, when we obsess about whether or not our vision is being achieved, we confused the animating force behind our being with an idea created by our mind.
Finding Your Niche
One of the biggest obstacles facing Independent Professionals today is the quest for their niche. They stress over it, obsess about it, and pursue it until it is a huge frustration. My response to this? Your niche is not something that you figure out. It is something that you discover over time. Learn here, how to let your niche find you.
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