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Who Are Your Buyers and Who Feeds Them
Once you have the overall industry landscape figured out, the next step is to go deeper and describe who the buyers, suppliers and distributors are, and what drives them. This is the food chain that some researchers refer to. Start with the buyer; your customer. Within a company, who is the buyer? Is it a CIO? Is it a VP of service? Is it the purchasing manager? Is it the buyer for a retail store? Is it the VP of development? Whoever it is, describe the buyer's recognition of the problem you solve, the criteria that will be used to determine the purchase, the likely availability of resources to support the purchase, and the decision process that you will be confronted with.

Other oem suppliers Related Articles

CAN VARS AND VENDORS EVER REALLY GET ALONG?
Suppliers and resellers have always been at odds. Take the proper steps and follow the good practice guidelines and it can be a mutually rewarding effort.
Receiving Thanks and Praise - The View from the Other Side
Receiving goods and services from suppliers, whatever shape or form they are, still means some human interaction, most of the time. Yet we are becoming much more demanding as customers...
Dont let your clients move the goal posts Protect your company
Large companies with purchasing power have been moving the goal posts and bullying their suppliers to accept new payment terms. Fightyourcorner advises suppliers to put in place good debt management systems to avoid problems in the future. Good debt management should protect companies affected by sudden changes in contract terms.
Franchisor Rebates from Suppliers
Franchisors can receive rebates from required suppliers, but there are several things that should be first considered.
Will the Ghost of Harold Kutner Still Haunt the Corridors of the New GM? (Commentary)
In a May 15th, 2000 Business Week article Harold Kutner was referred to as an "old school purchasing guy with a reputation for playing hardball with suppliers." Amongst his heralded "accomplishments" at the time was the fact that he was the driving "force behind the auto industry's first e-marketplace for car makers and parts suppliers" (Covisint comes to mind here).
Online Video boosts conversions – How can you start?
With online video growing rapidly as a way of promoting both a company and their products, many companies are looking to outside suppliers to help them get going.
What are the three biggest challenges suppliers face in their efforts to win government business?
Being well into the 7-Part "Seven Steps to Success: Jump Start Government Contracts Series," with expert author Judy Bradt on the PI Window on Business Show on Blog Talk Radio, the launch of the Public Sector Suppliers Forum on LinkedIn and of course the Essential Connections Blog, we seem to have touched on a hot topic that has been simmering for some time. Specifically, the disconnect between the tremendous opportunities afforded companies through government contracting, and the practical realization of said opportunities for the majority of suppliers.
Is Your Service ‘Entry Level’ or Extraordinary?
Has it ever occurred to you that what you think is great service is actually only the ‘entry level’ activities which allow your clients to put you on the list of possible suppliers? If not, you may be in for a rude shock!
Online Suppliers: Contracts, Digital Signing and more
As a small business, working with Freelancers or a Virtual Team often means finding a way to contract with an online supplier, and setting up a way to ensure that you receive the contracted services. This protection potentially means setting up an escrow account, and requesting milestone payments. When you're new to the world of virtual business all of these concepts can make your head spin. How do you find suppliers you can trust, and even then how do you protect yourself, your clients and be fair to your suppliers contractually and financially?
Choosing Suppliers
Most people select suppliers of goods and services on a combination of price and inertia. We keep on buying from our current suppliers until we feel (or find out) we can get a better price elsewhere. Perhaps we need to be a little more careful about how we do this ... inertia is not a very effective means of ensuring value for money. This brief article takes you through a simple process that should help you save money and reduce risks.
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