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How can we innovate so that our businesses return great profits AND contribute to our society at the same time?

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Corporate Responsibility and the Environment
As corporations have got bigger and bigger, they have damaged the environment in different ways. The exploitation of the world’s resources through overmining, overfarming and overfishing is putting our future in doubt. As these shortages influence the market, corporations will have no option but to seek other ways of doing business. As marginal lands become deserts, fossil fuels run dry and fish stocks deplete, the necessity of a sustainable environment will become obvious. What we want is for companies to realise this obligation now, before it is too late.
The Idea Harvester
A short article on how usability evolves products; how exploitation of customer brains moves innovation within industry. This article deals with the basic principles of "usability" -- the new computer science buzzword of the past two decades. Remember when people actually owned the things they made? Not anymore...
Television's Best Persuasive Ads/Commercials and Infomercials
Here is a graphic example of the power of Television Advertising In a lifetime that spans over 5 decades I can remember a T.V. Commercial for the 1960's like it went off 1 minute ago. The power of this medium is amazing in it's ability to convince and to persuade the viewer. And this is a lasting effect I assure you of that. Best Persuasive Ads draw on few selling tactics to be affective. Most notable who be the celebrity spokesperson, which have gave credibility and legitimacy to countless products that have been pitched on T.V. The before and after technique that is king in skin care, weight loss and hair loss. The exploitation of personal insecurities as with the abdominal improvement gadgets. Being as how this is a convenience, ease of use with a minimum of effort is always a winner in advertising.
Don't Bite the Invisible Hand That Feeds You
The anti-capitalist is a curious breed. They take a variety of different positions, but all share one common theme: the general belief that the market is an inherently evil force. They pass along such canards as "The free market doesn't work," "Capitalism is the exploitation of the worker," and "There is no such thing as the American Dream," among many others. They are often found writing for outlets such as The Nation and Harpers, as well as self-righteously demonstrating against free trade agreements and French labor proposals, inter alia.
Exploitation as Empowerment: On YouTube and User-Generated Content
Reprinted with permission from the book "A Universe of Interactions" by H. Elwood Gilliland III, edited by Ziva Borlja; this article deals with exploitation and its changing role.
Trade Secrets from a Recluse Woodworker (aka My Dad)
A trade secret is any valuable business information that is not generally known and is subject to reasonable efforts to preserve confidentiality. Generally speaking, a trade secret will be protected from exploitation by those who either obtain access through improper means, those who obtain the information from one who they know or should have known gained access through improper means, or those who breach a promise to keep the information confidential. For our purposes, I want to focus on the last part of this definition in an edited version. Generally speaking, a trade secret will be protected from exploitation by those who breach a promise to keep the information confidential.
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