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old commercials Tagged Articles
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Why Editing is Essential for Web Copy
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| We have all heard the infamous words, "First Impressions Matter". Perhaps nothing sums up the best reason that editing is essential for web copy. Stop and think about the last website that you visited. Did you notice something that was not quite right? Chances are if you did, it will stick in your mind for a very long time! |
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Other old commercials Related Articles
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Are You Guilty Of Interruption Marketing
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| You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause. |
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Starbucks Commercials
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| Ask any regular Starbucks customer how many Starbucks commercials they have seen in their lifetime and you are almost guaranteed to get a response of ‘one’ or ‘none’. That is not to say that coffee drinkers are now watching less television. Rather, the lack of Starbucks commercials highlights the company’s unique advertising strategy – don’t advertise. |
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How to Prepare a Commercial
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| How are you advertising your business, services, and products? Commercials provide an excellent outlet to connect to customers. Read the following to learn how to effectively comprise one. |
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Guerrilla Headlines
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| Headlines are used in ads, commercials, telemarketing calls, direct mail letters, websites, sales presentations and more. Can you write great ones?
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How To Boost Your Bottom Line With Just Two Little Words
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| I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business. In fact, this little secret is so powerful that you will be amazed at its immediate effect on you, your employees, and your bottom line. |
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Web-Video Campaign Creation 101
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| Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through. |
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Awaken Your Brand's Cognitive Itch
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| The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites. |
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Close Encounters of the Product Kind
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| We're all saturated with ad messages. For those of us who are fast-forwarding through the commercials, advertisers were missing out on grabbing our attention. So, they found another way in. |
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Don't Get Discouraged!
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| Upbeat, "feel good" stories are hard to find these days (and you REALLY want to mute those campaign commercials)... but if you dig around, occasionally you find a nugget of pure gold. |
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Marketing The Misunderstood Child within the Sales Process
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| Business and sales people really confuse marketing with selling and the overall sales process. This confusion potentially creates a lack of clarity resulting in not understanding the desired message. TV commercials have the potential to be compelling and yet many fail that challenge. |
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