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old detroit Tagged Articles
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The Seven Deadly Sins of Branding
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| What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes. |
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Other old detroit Related Articles
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HOW A BRAND DIES OR HOW NOT TO LEAVE YOUR BRAND TO FATE
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| In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...." |
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The Pizza Pope: The Early Years of Tom Monaghan
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| When Tom Monaghan was a young boy, he wanted to be three things: a shortstop for the Detroit Tigers, a priest, and an architect; founder of a multi-billion dollar pizza company was not on the list. However, that is exactly what Monaghan would become. Since launching Domino’s Pizza in 1960, Monaghan has grown the company into an empire, with over 8,000 locations in more than 54 countries around the world, and sales that exceed $4.6 billion. Nevertheless, the story of Monaghan’s life was not always as sweet as the success he would later achieve. |
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Taking The World For A Ride: Ford Motor Co. Is Formed
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| High off the success of the Quadricycle, Ford and Murphy created the Detroit Automobile Co. in 1899, which was to focus on improving the design of the vehicle. The company lasted only one year before going bankrupt, unable to build cars at a fast enough rate. |
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Into the Sunset - The Past, Present, and Future of the American Auto Industry
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| Despite the attempt of the American car lobby to convince us otherwise, the laws of the universe apply to them as much as everyone else. The evolutionary selection process of the marketplace must be heeded. To survive, Detroit doesn't need the sympathy of patriotic Americans or the fiscal coddling of Congress. They just need to make good cars again.
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SET GOALS! You Can’t Be Successful if You Don’t Define What That Means
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| Remember when you were a kid and your parents told you that you could do anything you set your mind to ... even if you wanted to become the president of the United States?
I do!
I can almost feel the same excitement I felt when they told me. I was excited to one day play in the NBA the NFL and I'd also be an all star pitcher for the Detroit Tigers. If someone would have asked me if I truly believed that I could accomplish all those things I would have said, "Of course I can, my parents told me I could do anything if I set my mind to it!"
What was it that you wanted to accomplish? |
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Is It Time to Rebuild America's Middle Class
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| While the Ford Motor Company is certainly associated with Detroit, Ford also cranked out cars in Pittsburgh, PA, reports Mike Farrell with aspenIbiz. Read this short post as it will explain how Pittsburgh’s Ford plant illustrates that America’s complex manufacturing backbone was created over many decades yet was wiped out in 10 years. In order to rebuild its middle class, America must make a conscious and collective national decision to be friendlier to capital investment in order to create opportunities associated with energy, mining, manufacturing, distributing, and selling goods and services.
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All economics is local
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| The media tries to report on the world economy or the national economy, or even the economy in Detroit or LA. This is easy to talk about, statistically driven and apparently important to everyone. |
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Why All The Interest in Detroit?
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| Is Detroit going through some very tough times? Yes. And that is precisely why there is an opportunity. For example, when the construction industry was booming, heavy equipment such as excavators, loaders and the like could only be purchased at retail prices. When the construction market collapsed, suddenly you could buy those same pieces of heavy equipment for pennies on the dollar. That was an opportunity for those who had the means to take advantage and buy while the market was down. |
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The Motown Etiquette and Style Coach Maxine Powell
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| Very few people outside of the Motown entertainers know about Maxine Powell (finishing instructor, consultant, fashion designer) from Detroit, Michigan. Ms. Powell was responsible for the style and manners of the Motown entertainers. |
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